Leaving a Lighter Footprint
We’ve been developing Cushe product now for over 5 years and in that time we’ve racked up our fair share of carbon guilt, with the whole footwear manufacturing process, the shipping and delivery of product, flying all over the world getting our shoes in front of the right people. This has always weighed heavy on our shoulders and although all these aspects are critical in building up a new company, we felt it was about time we came up with a range of products that allowed us to tread a much lighter environmental path. The detrimental effect that footwear companies have on the environment is a serious subject but with this refreshed way of thinking, we thought we could have a bit of fun with it too. At the start of this process, we thought it would be a fairly simple task to find a blueprint for creating environmentally friendly footwear, but were amazed to find that no matter how hard we looked, it simply wasn’t there.
The process that followed was as educational as it was challenging. When we first started thinking about doing things more environmentally, we thought that we wouldn’t be the first and it would be a relatively easy process. We assumed that we’d be able to learn from others, but the more we looked into it, the more questions it threw up. There didn’t appear to be any real answers, any right or wrong ways to do things and the more this happened, the more we felt that we wanted to just strip the manufacture of product down to its bare bones, effectively, shoemaking in its purest form. Tackling the problem in this way actually created a blueprint to learn from and then filter into the main program for everything we do for the future.
As a company, we don’t claim to have all the answers, but we do know that we could be doing things a little better. As a result of this new way of thinking, we wanted to create a series of products that contained Low Impact Materials and Environmental thinking and this is how the C.L.I.M.A.T.E. label came to be. It represents a small collection of shoes that stands apart from the rest of the range and is our effort to be more environmentally conscious. It’s an area that we wanted to keep protected from the rest of the line and an area that allows us to experiment more to see if we can find ways to create more eco and environmentally friendly footwear.
Today we are excited to introduce the Shumaker Series, not only is this shoe the epitome of laid back luxury, it also features an ethical twist too being part of our C.L.I.M.A.T.E. range.