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The Cushe x Hoffman Collaboration

We don't often get super excited……which is a total lie, as we are typically super excited about something... but this is big. We're really proud to announce that we are pairing up with the legendary Hoffman California Fabrics for an exclusive line in our spring / summer 2014 collection! In case you don't know, which, totally NBD since you have about a billion things to know in your world, Hoffman has been famously creating authentic Hawaiian and Balinese prints that have helped define beach culture since 1924. Awesome. Still going strong today; double up on the awesome.In the 1950's, Walter and Philip, sons of founder Rube Hoffman, joined the company. This is pretty rad since both of these guys were champion surfers during the golden age of the SoCal scene, and basically invented the Cushe Life. So... what we're trying to say is, Hoffman is pretty damn legit, and we're stoked and honored to be working with them.

The team at Hoffman creates nearly 800 beautifully unique patterns a year, and they are masters at capturing that Aloha spirit. This made our job tough, because we could only select a few from the current and archive designs made available to the Cushe design crew. We grabbed some amazing heritage screen prints, and some wildly unpredictable Bali Batiks that created the right vibe and compliment to our upcoming designs.Check out an itty bitty sneak peek below, and stay tuned for more looks into the line.

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Leaving a Lighter Footprint

We’ve been developing Cushe product now for over 5 years and in that time we’ve racked up our fair share of carbon guilt, with the whole footwear manufacturing process, the shipping and delivery of product, flying all over the world getting our shoes in front of the right people. This has always weighed heavy on our shoulders and although all these aspects are critical in building up a new company, we felt it was about time we came up with a range of products that allowed us to tread a much lighter environmental path. The detrimental effect that footwear companies have on the environment is a serious subject but with this refreshed way of thinking, we thought we could have a bit of fun with it too. At the start of this process, we thought it would be a fairly simple task to find a blueprint for creating environmentally friendly footwear, but were amazed to find that no matter how hard we looked, it simply wasn’t there.
The process that followed was as educational as it was challenging. When we first started thinking about doing things more environmentally, we thought that we wouldn’t be the first and it would be a relatively easy process. We assumed that we’d be able to learn from others, but the more we looked into it, the more questions it threw up. There didn’t appear to be any real answers, any right or wrong ways to do things and the more this happened, the more we felt that we wanted to just strip the manufacture of product down to its bare bones, effectively, shoemaking in its purest form. Tackling the problem in this way actually created a blueprint to learn from and then filter into the main program for everything we do for the future.

As a company, we don’t claim to have all the answers, but we do know that we could be doing things a little better. As a result of this new way of thinking, we wanted to create a series of products that contained Low Impact Materials and Environmental thinking and this is how the C.L.I.M.A.T.E. label came to be. It represents a small collection of shoes that stands apart from the rest of the range and is our effort to be more environmentally conscious. It’s an area that we wanted to keep protected from the rest of the line and an area that allows us to experiment more to see if we can find ways to create more eco and environmentally friendly footwear.

Today we are excited to introduce the Shumaker Series, not only is this shoe the epitome of laid back luxury, it also features an ethical twist too being part of our C.L.I.M.A.T.E. range.

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Get your GLOW!

Here at Cushe we are not about follow trends, instead we are much more interested in feeling good and making things which we genuinely like….but every once in a while our style and the latest in fashion trends meet head-on and the Cushe Glow is just such a time. The hottest thing in fashion this season is fluro colours, we don’t want to go crazy with fluro but figure the new Cushe Glow range is just the right amount of colour and super light comfort all packed together in one very cool shoe.


The Cushe Glow is part of the Cushe Slipper range - easy comfortable, relaxed, versatile, good looking, laid back and unconventional. What’s more the Cushe Slipper is packed with tech too including Zero degree pitch antimicrobial footbed, unique Cushe Rubber on EVA Manuka Honeycomb outsole and a sculptured wave sidewall profile to name but a few. In addition, its lightweight components mean that you won’t even feel it on your foot but you’ll continue to have all the protection of wearing a shoe.
The Cushe Glow is available in a men’s slip on and women’s mary jane.

 

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Get your GLOW!

Here at Cushe we are not about follow trends, instead we are much more interested in feeling good and making things which we genuinely like….but every once in a while our style and the latest in fashion trends meet head-on and the Cushe Glow is just such a time. The hottest thing in fashion this season is fluro colours, we don’t want to go crazy with fluro but figure the new Cushe Glow range is just the right amount of colour and super light comfort all packed together in one very cool shoe.


The Cushe Glow is part of the Cushe Slipper range - easy comfortable, relaxed, versatile, good looking, laid back and unconventional. What’s more the Cushe Slipper is packed with tech too including Zero degree pitch antimicrobial footbed, unique Cushe Rubber on EVA Manuka Honeycomb outsole and a sculptured wave sidewall profile to name but a few. In addition, its lightweight components mean that you won’t even feel it on your foot but you’ll continue to have all the protection of wearing a shoe.
The Cushe Glow is available in a men’s slip on and women’s mary jane.

 

More