Super Frenchie Cliff Jump

Cushe team rider and professional skier and BASE jumper Matthias Giraud headed to Thailand last month with Puddle Monkey Productions alongside Suz Graham (pro skier), Whitney McVey from the show Thrillbillies, Jesse Hall and Marshall Miller from the GoPro Bomb Squad for an epic jump off a cliff in Tonsaï beach in Thailand. 
Captured mid flight on a GoPro camera, Giraud completes yet another epic jump.

We wanna do it!


Clark Little

Summer is here, though for most of us it's just the usual mid-week, but someone who has taken to a life of year round summer is Award winning photographer Clark Little.

Born in Napa, California but raised in Oahu of Hawaii, Little made his name as a pioneer of surfing at the Waimea Bay Shorebreak with a unique talent for taking off on hopeless closeout shorebreak waves and suriving in one piece. 

Little later discovered his talent for photography when his wife decided she wanted a picture of the ocean for the living room. With the confidence of an experienced surfer, Little went out and bought a waterproof camera setup, jumped in the ocean and began his adventure in capturing the beauty and power of the Hawaiian waves.


Sophie Hellyer: ROUND 3

Sophie Hellyer is back again, this time on Sophie talks surfing, modelling and her dream places - definitely check out the full interview at This snap was taken by Julia Mcintosh.


The Most Cushe Shoe In The World

Contrast Magazine took some awesome shots of our Manuka shoe and labelled it our most 'Cushe shoe' yet. Also featuring a shout out to some of our brand ambassadors, read the whole article here:

All photography credit goes to The Contrast Magazine. Check out the menswear range here:


Swim 1000

On August 10th 2012 Dave Cornthwaite jumped into the Missouri River having never swum further than 100 metres in one go.

His team had never paddled on a big river but were right alongside him in a Mad River Canoe and on Lakeshore Stand Up Paddleboards, helping to support Dave & raise funds for the breast cancer awareness charity, CoppaFeel! 58 days and 1001 miles later they reached St Louis, Missouri.

This is the story of a true adventure, some good old fashioned British grit, and how ordinary people can achieve extraordinary things if they just say yes.

..And in case you were wondering, Dave also wore his Cushe shoes, in-between swims!

Help raise funds by clicking here >>

View the movie here >>


Sophie Hellyer Round Two!

Our Cushe ambassador, Sophie Hellyer, has been snapped again out and about representing Cushe with her surf board! Photographs are shot by talented photographer, Ben Jones.




Here Come the Boys

Coming soon for the boys, the BLVD literally tells our Cushe story. The premium leather with waxy canvas and memory foam foot cushioning is perfect for treading the city beat at your own pace.


Congratulations Swim 1000 Team

Cushe sends our adventurous ambassador Dave Cornthwaite a huge congratulations for completing the epic Swim 1000 challenge! Dave swam a massive 1000 miles along the Lower Missouri River, starting in Chamberlain in South Dakota and finishing at St Louis, Missouri. Dave was supported by his team, who paddled alongside on paddleboards and canoes, in an effort to fundraise for breast cancer awareness charity CoppaFeel. The whole team were geared with Cushe footwear to wear on the challenge, and Dave wore his Evo Web Canvas Sandals whenever he wasn't in the water. Apart from his swimming flippers and bare feet, Dave wore his Cushe's throughout the entire 58 day expedition. The hardy Evo's withstood the cross-terrain adventure, ready to survive another trip! We are so proud of Dave and the team completing their challenge and raising money for a worthy cause, and glad we could send them on their way with a little Cushe comfort.




Custom Cushe Boots for Super Frenchie

Professional Freeskier and BASE Jumper Matthias Giraud, also known as Super Frenchie, has shared these jaw-dropping photos of a jump in his custom Cushe's.
Cushe built the intrepid adventurer some custom Tammarac hiking boots in orange leather, with bright purple soles, laces and Cushe's iconic 'sitting boy' logo stitched onto the toe. Check out these before and after shots from the jump- Matthias preparing to take the leap strapped up to his parachute, and reaching the ground totally elated after an epic BASE jump – great t-shirt too, Super Frenchie!