Collab Watch

This month’s issue of Drapers featured the announcement of our most recent collaboration with Hoffman California, the infamous print makers that have been a driving force in defining beach culture since 1924.

In a feature named 'Collab Watch' Drapers highlights that “the men’s and women’s range pays homage to the surf style of Southern California, through a quirky selection of colourful print fabrics from the vast Hoffman library”.

For more info of our Cushe X Hoffman collaboration visit: http://www.cushe.com/UK/en-GB/Blog/Article.mvc.aspx/55539512-be13-4d10-9d88-49c6b8f05b5a

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Cushe X Hoffman California Fabrics collaboration sneak peek

Team Cushe are getting pretty excited about our upcoming collaboration with surf scene legends at Hoffman California Fabrics for our Spring/Summer 2014 collection.

Hoffman has been famously creating authentic Hawaiian and Balinese prints that have been a driving force in defining beach culture since 1924. With champion surfers, Walter and Philip Hoffman joining the company in 1950 during the SoCal age of surfing, the essence of the Cushe lifestyle was born.

The team at Hoffman create around 800 crafted patterned prints per year and are masters at capturing the Aloha spirit and culture, so our Cushe specialists certainly had a tough choice selecting the prints for this collection.

 

Spring/ Summer 2014 is a little while away so keep yourself up to date with a sneak peak of the collection here!


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