The Summer's Best Flip-Flops

Of course, we've been saying this for years, but now Outside Online has included the Manuka Wrap in their list of Summer-Changing Flip Flops

Outside says the Wrap is best for minimalists - and walking in them is "as close to barefoot as you can get with shoes on."

Big thanks to the Outside crew for including little ol' us! 

Snag a pair for yourself here

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NAWIA, Round 2

Our intrepid Surf Samurai, Mitch Corbett, reminds us yet again that Not All Wandering Is Aimless. Beautiful views, barrels, and the little moments in life. 

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Shoe Science: Deodorize!

So... we endorse and love wearing many of your favorite Cushe shoes sans-sock - especially the Slipper. A lot of people are tossing them on after a bike ride, to run a quick errand, or to venture out to the beach. Some serious no-sock sitch's. Heavy usage like this comes with a potential price though: shoes that smell like you haven't been wearing socks.

Thankfully though, there are solutions. Double thankfully, there is also the internet, so finding these solutions was pretty easy. Which left plenty of time to watch cat gifs and the Robocop trailer.  

The first trick that sounded interesting, and maybe plausible because it involved science, was freezing. The process is super simple:

1. Place your shoes in a freezer bag. Be sure to allow for extra time and swearing if you have small freezer bags / shoes larger than a men's size 8. If you have a size 11 or above shoe, you should probably warn the neighbors. We went with the crisscross method. Mostly because it was the only way these shoes were going to fit in the bag.

2. Place the bagged shoes in the freezer. It's best if you offer no warning or explanation to anyone living in your house as to why there are shoes in the freezer. In fact, label the bag "Fresh Fish" or "2013 Blueberries". 

3. Pour yourself a drink, because you just crammed shoes in a bag and stuck 'em in the freezer. Then leave the shoes in the freezer overnight. Science says that the freezing temperatures kill the bacteria that cause odor. 

4. Wake up and eat a healthy breakfast (optional, but recommended), remove the shoes from the freezer, take them out of the bag, and let them thaw naturally. We don't have a picture of this part because honestly, it didn't look as cool as we were hoping - frozen in blocks of ice, cartoon style. 

So far, so good with this method. It didn't really seem to kill off the smell entirely, but it did bring it down to an acceptable level. There are a lot of shoes hanging around the office, so we'll probably run a few more methods to see if we can get some better results, but if you have any secrets to battling shoe odor that would terrify and shock your mother, share 'em over on our Facebook page!

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Road Trippin'

 

Summer weekends are the perfect opportunity to make a mini escape from the workweek. It doesn’t matter where you are located; chances are you have a fresh destination within a few hours drive. We have a few pointers to make your next blacktop adventure a little more memorable… maybe even challenging. 

Pick a spot you’ve never been, or take a road you’ve never travelled. Road trips are all about discovery – taking the same path to the same end point… kind of missing the point.

Keep the tech to a minimum. Ditch the GPS, and keep the phone in your pocket. Use a paper map - available at any gas station next to some amazing sunglasses and a selection of camo trucker hats. Actual trucker hats. Your dad and grandpa will be proud. 

Music. Is. Key. Keeping with the minimal tech concept, make mix CDs or dare we say… tapes? Last weekend’s trip for us included tracks from Disclosure, Bastille, and Geographer. Protip: Always have Queen’s “Don’t Stop Me Now” ready to go if you need to infuse some energy into the drive. It never fails. 

Take detours. The point is to discover something fun. World’s Largest Ball of Twine an hour off the highway? Scenic overlook on the next exit? Take a quick side adventure. Sometimes the little things turn into the biggest memories. 

Taking off solo? Cool. Bringing some friends? Double cool. Pick your team wisely though. If you have a friend who needs an itinerary for Saturday morning breakfast, they might night be on the spontaneity A-Team. We're planning a few more weekenders before summer comes to a close - where are you heading? 

 

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The Kids Are Alright

Since we’re about to unleash the Cushe Slipper for kids, we’ve been having a lot of discussion around Cushe HQ about the best part of being a kid. Also the worst. 

 

What can we say – some people are glass half empty kinda folks. By some people, we pretty much mean finance. Those guys need some sunshine. Bad. 

 

Anyway, here goes:

 

Worst – You had a bedtime.

Best – You also had a naptime.

 

Worst – No rated R movies.

Best – SATURDAY MORNING CARTOONS!

 

Worst – You had a curfew.

Best – Because you had to get up early and play all day. 

 

Worst – Chores.

Best – You actually got paid for doing them. 

Bonus Best – A $5 allowance was a FORTUNE. 

 

Worst – Finishing your carrots.

Best – Still believing they gave you the power to see in the dark. 

 

What’s your Worst / Best from being a kid? Tell us over on our Facebook page… and we’ll… read it? Totally. We’ll totally read it. 

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3 Lists We Kinda Love Right Now

One of our favorite things about the internet - aside from banana slicer shopping - is looking at lists. "The Top 56 Photos of Cats in Sinks", "23 of the Best Ways to Wear Jorts in Winter", "34 Clouds that Look Like Sharks Juggling Chainsaws"... all fantastic. Here are three very real, very awesome lists we're digging:

The Most Beautiful Outdoor (music) Venues in America

The Best Craft Beer Tap Handles in America

The Best Iconic American Road Trips

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3 Songs on Repeat: Poolside Edition

OK - full disclosure, this post is built on lies. We were totally listening to more than three songs this past weekend, but "186 Songs in a Playlist" was just going to end up being too long of an update. You don't wanna read it, and we don't wanna write it. Besides, three is a fun number, a magic number, and it's a challenge to pick just three songs that encapsulate the vibe of a day. By the way, this weekend, we had no luck in making it to the beach, but we did make it to a pool. So here are three jams that helped create a daytime disco while we were kicking back in some Cushe Time next to the diving board. 



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The Cushe x Hoffman Collaboration

We don't often get super excited…

…which is a total lie, as we are typically super excited about something... but this is big.

We're really proud to announce that we are pairing up with the legendary Hoffman California Fabrics for an exclusive line in our spring / summer 2014 collection! In case you don't know, which, totally NBD since you have about a billion things to know in your world, Hoffman has been famously creating authentic Hawaiian and Balinese prints that have helped define beach culture since 1924. Awesome. Still going strong today; double up on the awesome.

In the 1950's, Walter and Philip, sons of founder Rube Hoffman, joined the company. This is pretty rad since both of these guys were champion surfers during the golden age of the SoCal scene, and basically invented the Cushe Life. So... what we're trying to say is, Hoffman is pretty damn legit, and we're stoked and honored to be working with them.

The team at Hoffman creates nearly 800 beautifully unique patterns a year, and they are masters at capturing that Aloha spirit. This made our job tough, because we could only select a few from the current and archive designs made available to the Cushe design crew. We grabbed some amazing heritage screen prints, and some wildly unpredictable Bali Batiks that created the right vibe and compliment to our upcoming designs.

Check out an itty bitty sneak peek below, and stay tuned for more looks into the line. We've got a while to wait before we can get these designs in your hands, so we'll keep you properly hydrated with fresh knowledge right here, and over on the book of faces.

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Not a Bad View for Mitch

During his exploration of the UK coastline for undiscovered and unsurfed territory, Mitch Corbett finds some mighty fine views. This is what Cushe Time is all about. A time to reflect, savor a moment, and put a smile on your face thinking about the next one.

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