Tell Dad He's Still Cool

After trolling numerous pages of the Dads are the Original Hipsters tumblr (prepare to lose a few hours if you click on that link), we felt it would be wrong to just get dad another combination of tie / shirt / golf balls this year. Your dad was cool once, and he still is... just maybe in a different way... and he deserves a gift that reflects that. Here are a few untraditional Father's Day gift ideas. Perfectly paired with some new Cushe sandals. Just sayin'. 

Only to be worn ironically, this "#1 Dad" trucker hat is an instant classic. Purchase if your dad is a 28" waist and wears fitted flannel shirts, sans undershirt, with rolled-up sleeves. He'll know how to wear this, and look damn good doing it. Search Zazzle if you don't feel like thrifting for this one. The cheaper, the better. 

Dads are the undisputed kings of facial hair. They've been wearing beards and mustaches for years because they are awesome, not because of trends. Dad gets it, so get dad some sweet facial hair product. Man's Face Stuff is made in Portland, which makes it 17% cooler by default. Get this for your mustache sportin' padre. Obvi.

This one is gonna take some leg work, because it's partially DIY; which the old man will appreciate. Find a photo of an olde tyme boxer like our friend John L. Sullivan here, and frame it. Keep it simple, as dad isn't about that ornate frame business. Perfect for the badass dad who enjoys steak for breakfast, and has some kind of den filled with stuff "you wouldn't understand". 

Got a craft beer lovin' dad? The internets will deliver, directly to him, a selection of beer. Every month. There are of course, many to choose from, so do some recon and find our what dad likes. 

Of course, the best gift you can give your dad is a hug, because it is the only day of the year that he wouldn't prefer a handshake.

<3 Cushe

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A Beautiful Reminder...

... that sometimes life requires you to just smile and enjoy. From our friends in Peru. 

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3 Things We Love About Mom

This weekend is Mother’s Day, so because you can never tell her often enough, here are three things we love about mom. 

1. Mom always supports what you do. Unless it’s dumb / you are definitely going to get hurt… then she’ll tell you. Which is like a two-fer. She’s supportive and honest when needed. 

2. She was a badass, and she’s really good at playing it down. You think you can sneak in the house at 3am like a boss and mom doesn’t know ‘cause she’s not cool? Think again. Mom’s done that. After she pealed out on high school lawn. Welcome to busted town, bro. 

3. The average American will spend $168.00 on Mother’s Day this year, but mom really just wants to hang out or get a call. And a card. Mom LOVES cards. Write a note in it too, or draw a picture for bonus points. 

Also buy her this t-shirt:

Way to be awesome, mom. 

<3 Cushe

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Not a Bad View for Mitch

During his exploration of the UK coastline for undiscovered and unsurfed territory, Mitch Corbett finds some mighty fine views. This is what Cushe Time is all about. A time to reflect, savor a moment, and put a smile on your face thinking about the next one.

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Golf vs Disc Golf

Eric McCabe has skills in both golf (or, ball golf, if you will) and disc golf. See if you can spot the very subtle Cushe shout out. Watch closely though...

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Put Your Feet Up!

Some of our friends on Instagram remind us to find some Cushe Time even when you are stuck at your desk. Cheers to that! Give us a follow - we promise not to chronicle our diets, and we'll give you sneak peeks at soon to be released product. Tag photos with #Cushe and we might even pass along a super-secret discount code and some free shipping for sharing with us!

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Say Hey to Sophie Hellyer

We caught up with team Cushe surfer Sophie Hellyer, fresh off her 1st place finish at the Croyde leg of the Student Surf Tour in the UK. Her third 1st place finish in a row on the tour. We’re not always the best at maths, but if you carry the one, that ads up to awesome. One more good finish at Gwithian, and we’ll be talking about a champion here.

We did say Student Surf Tour, which means Sophie is rocking the waves while earning her degree in events management at the University of Plymouth. Seems like she’s managing events just fine already!

C: Tell us about how you were introduced to surfing. Was it through friends or family?
S: My older sisters and dad both surfed, so it was only natural for me to join in. Dad taught me when I was about 13, and I dreamed of being as good as my big sister!

C: What made you stick with it (surfing)?
S: I couldn’t NOT stick with it! It’s love… passion… it’s just about everything I need. It can be hard to endure sometimes in icy cold conditions when the waves suck, but I rarely have a surf that I regret getting wet!

C: What do you love about being on the water?
S: Just the way it can alter my mood. It can calm me down or excite me; make me relaxed or hyper!

C: Top three surf spots?
S: Soup Bowl, Barbados; Lakey Peak, Indonesia; Lynmouth, Devon UK.

C: OK, time for the lightning round:
Favorite movie / coast / condiment / casual adult beverage / domesticated animal / 80's song? Go.
S: Step Brothers, West, Wholegrain mustard, Wine, Dogs, Bonnie Tyler – Total Eclipse of the Heart

C: Interesting. We'll reveal your score later. What’s been the best place you’ve traveled so far?
S: Costa Rica with Cushe last year was epic! We did a nine hour road trip into the jungle in a four wheel drive, found some pumping empty waves, and stayed in a huge house right on the point.

C: Sounds pretty epic indeed! Would you live there, or is there somewhere else you’d like to call home for a bit?
S: Southwest France. Near home but better waves and climates!

C: Three things you want(ed) to be when you grow up?
S: Peter Pan, my big sister Laura, and happy!

C: Those are three great things! We always wanted to be excellent at segues. What’s rocking your iPod right now?
S: Naked and Famous

C: What big plans do you have this year… and or for dinner?
S: Graduate from uni (fingers crossed, got 10,000 words to write after this interview!), and travel, travel, travel.
Dinner, currently sat in front of an open fire in Scotland drinking a glass of red looking at the snow covered mountains and beautiful loch, and my sister is cooking us up a pasta Bolognese!

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Barry -Roubaix Race

We'll be sponsoring and hanging out at the Barry-Roubaix Killer Gravel Road Race on Saturday, March 23rd. Which contains roads, some gravel, a lot of racing, and a few killers. Maybe. For sure it'll be fun, of course because we'll be there, but also because 4000 other people will too. They'll be riding and cheering on fellow competitors in the small town of Hastings, Michigan. There will also be beer, which, according to science, has been linked to fun. Those 4000 people can stop by our booth for a smile, potentially a hi-five (potentially = definitely), and maybe a bit of swag. But not in the middle of the race if they care about posting a good time.

Check out a photo from last year. More importantly, check out that dude in the center wearing orange. Whatchu lookin' at, fella? Orange guy - if you are reading this, please stop by our booth and offer up an explaination. We're very understanding. 

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This.

Find some Cushe Time this weekend. That is all.

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