Win the Hoffman Collection

OK - well, not the entire collection at once - but we are going bananas with our Shoe-A-Day Giveaway on Facebook. 30 pairs of our Cushe x Hoffman collection are up for grabs, and all you have to do to get in the running is enter. We like to keep things simple. The giveaway ends on April 19, 2014 - so hurry up!

Jump over to our Facebook page and ENTER TO WIN!

Check out the entire Cushe x Hoffman collection

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The Best New Gear At OR

Outdoor Retailer is a big-normous trade show in Salt Lake City for gear fanatics who drool over outdoor equipment, and apres-sport kit. Naturally, we're there to show off the latest and greatest designs from our secret shoe lab, and since many of us on the Cushe team are sporty, we're digging for new gear ourselves. Though, we try not to drool. There is a LOT to take in. Thankfully, there are people like the good folks over at the GearJunkie who spend hours putting together lists of the best gear. Also thankfully, the good folks over at the GearJunkie have picked the upcoming Matthias WP as one of their favorite products from the show! 

Check out the whole list from the GearJunkie here.

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Autumn / Winter 2014 Preview

We just had our AW14 (that's shop talk for Autumn Winter 2014) Cushe crew gathering, where we all bounce around and get excited about next year's designs. As you can imagine, we do things a little differently. First, our models were our ambassadors Sophie, Mitch, and Matthias. Second, our drinking pals for the weekend were also Sophie, Mitch, and Matthias. Third.... what? 

Anyway, we grabbed a few photos from the upcoming line to share with y'all! Enjoy! 

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Banff is Awesome

The Banff Mountain Film Festival is awesome for a number of obvious reasons. Days upon days of action sports and lifestyle films, books, and presentations by some of the coolest people in the world... well that's just our jam. You know what else is our jam? The stuff in this swag bag.

Kick ass coffee and a "HUBBA HUBBA" trucker. Score. Also - this map contains the best street names of ALL TIME. Next year, we'll take our meetings at the intersection of Bear, Lynx, and Caribou streets. 

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Cushe at Banff Mountain Film Festival

“Nine days you won’t want to miss.”

That’s what the team at the Banff Mountain Film and Book Festival say, and the team at Cushe agreed, so we’re sponsoring. How can we pass up an amazingly diverse selection of the best in mountain film, books, and astonishing guest speakers? This is so much of what surrounds what we’re all about – Cushe Time. Plus, we have a secret plan to steal a year’s supply of Kicking Horse Coffee while we’re on site… but let’s keep that between us.

If you work at Kicking Horse Coffee, please ignore that last part. Moving on.

From October 26 to November 3, we’ll be hanging out with our partners in crime at Cushe Canada in Banff, Alberta, taking in the festival and spreading the joy of a good slice of the Cushe Life. Can. Not. Wait. 

BMFF (we’re tired of typing the whole thing out) receives about 300 film submissions each year, and a committee selects the top 60 or so for the final cut of the festival. These films come in from all over the world, and cover just about every aspect of mountain and action sports culture. 

Can’t make it to Banff for this? Bummer, but not the end of the world. BMFF goes on tour – hitting somewhere in the neighborhood of 300 cities in 20 countries. They take their favorite 25 films with them, and program screenings that really fit in with each city they visit. Super effing cool. 

That’s the long and the short of it. We’re looking forward to hanging with our Canadian Cushe friends, and making some new ones in Alberta, and on tour. 

See the full tour schedule here. 

Off to plan the rest of our coffee heist… 

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AMERICA DAY!

Happy 4th from everyone at team Cushe - including Matthias and his amazing America pants! Grilling, canned beverages from assorted coolers, and rooftop parties with friends make this one of our favorite holidays. 

We do need to talk about something serious for a moment though: What the hell is the deal with the snake "fireworks"? Those little black discs that, when ignited, will basically just make a debris pile. That's the best case scenario... assuming you could get them to light. Not a very awesome way to celebrate anything. Unless you just bought a shop vac. So anyway - if your job at the BBQ is to bring some fireworks, skip the snakes, and at least step up to some of those crazy-long sparklers. 

Have fun - love y'all! 

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Great Ride, Gents!

This past week, the 5-hour Energy presented by Kenda Racing Team (long name, but sometimes it's nice to be official) competed in the Amgen Tour of California. Dubbed "America's greatest cycling race" by a lot of dudes with excellent fitness, the Amgen Tour challenges riders across 750 miles of scenic California roadways. Why are we telling you about this? 3 reasons:

1. Who doesn't enjoy scenic California roadways? Jerks, that's who.
2. The 5-hour / Kenda team is awesome.
3. They kick back in Cushe when they aren't racing.

Anyway - the guys had a great showing at this year's Tour. The team placed 4th overall, posting a time just 00:13:24 off the lead team. Francisco Mancebo put forth a fantastic individual ride as well, finishing 7th overall, and just 00:04:52 off the lead.

Hats off, fellas; now go relax for a few days!

© Brian Black Hodes of VeloImages

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3 Things We Love About Mom

 

This weekend is Mother’s Day, so because you can never tell her often enough, here are three things we love about mom. 

1. Mom always supports what you do. Unless it’s dumb / you are definitely going to get hurt… then she’ll tell you. Which is like a two-fer. She’s supportive and honest when needed. 

2. She was a badass, and she’s really good at playing it down. You think you can sneak in the house at 3am like a boss and mom doesn’t know ‘cause she’s not cool? Think again. Mom’s done that. After she pealed out on high school lawn. Welcome to busted town, bro. 

3. The average American will spend $168.00 on Mother’s Day this year, but mom really just wants to hang out or get a call. And a card. Mom LOVES cards. Write a note in it too, or draw a picture for bonus points. 

Also buy her this t-shirt:

 

Way to be awesome, mom. 

<3 Cushe

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Barry -Roubaix Race

We'll be sponsoring and hanging out at the Barry-Roubaix Killer Gravel Road Race on Saturday, March 23rd. Which contains roads, some gravel, a lot of racing, and a few killers. Maybe. For sure it'll be fun, of course because we'll be there, but also because 4000 other people will too. They'll be riding and cheering on fellow competitors in the small town of Hastings, Michigan. There will also be beer, which, according to science, has been linked to fun. Those 4000 people can stop by our booth for a smile, potentially a hi-five (potentially = definitely), and maybe a bit of swag. But not in the middle of the race if they care about posting a good time.

Check out a photo from last year. More importantly, check out that dude in the center wearing orange. Whatchu lookin' at, fella? Orange guy - if you are reading this, please stop by our booth and offer up an explaination. We're very understanding. 

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