Win the Hoffman Collection

OK - well, not the entire collection at once - but we are going bananas with our Shoe-A-Day Giveaway on Facebook. 30 pairs of our Cushe x Hoffman collection are up for grabs, and all you have to do to get in the running is enter. We like to keep things simple. The giveaway ends on April 19, 2014 - so hurry up!

Jump over to our Facebook page and ENTER TO WIN!

Check out the entire Cushe x Hoffman collection

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Pics by Mitch

When team Cushe surfer, Mitch Corbett, isn't crushing cold water waves off the coast of Ireland - he's sharing some amazing photos from his life of wandering. Follow along on Instagram at @mitchcorbettnawia. We do - because it's way more interesting than putting spreadsheets together for the boss. Boss, if you are reading this, we'll have those spreadsheets right over. 

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The Best New Gear At OR

Outdoor Retailer is a big-normous trade show in Salt Lake City for gear fanatics who drool over outdoor equipment, and apres-sport kit. Naturally, we're there to show off the latest and greatest designs from our secret shoe lab, and since many of us on the Cushe team are sporty, we're digging for new gear ourselves. Though, we try not to drool. There is a LOT to take in. Thankfully, there are people like the good folks over at the GearJunkie who spend hours putting together lists of the best gear. Also thankfully, the good folks over at the GearJunkie have picked the upcoming Matthias WP as one of their favorite products from the show! 

Check out the whole list from the GearJunkie here.

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Autumn / Winter 2014 Preview

We just had our AW14 (that's shop talk for Autumn Winter 2014) Cushe crew gathering, where we all bounce around and get excited about next year's designs. As you can imagine, we do things a little differently. First, our models were our ambassadors Sophie, Mitch, and Matthias. Second, our drinking pals for the weekend were also Sophie, Mitch, and Matthias. Third.... what? 

Anyway, we grabbed a few photos from the upcoming line to share with y'all! Enjoy! 

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Cushe at Banff Mountain Film Festival

“Nine days you won’t want to miss.”

That’s what the team at the Banff Mountain Film and Book Festival say, and the team at Cushe agreed, so we’re sponsoring. How can we pass up an amazingly diverse selection of the best in mountain film, books, and astonishing guest speakers? This is so much of what surrounds what we’re all about – Cushe Time. Plus, we have a secret plan to steal a year’s supply of Kicking Horse Coffee while we’re on site… but let’s keep that between us.

If you work at Kicking Horse Coffee, please ignore that last part. Moving on.

From October 26 to November 3, we’ll be hanging out with our partners in crime at Cushe Canada in Banff, Alberta, taking in the festival and spreading the joy of a good slice of the Cushe Life. Can. Not. Wait. 

BMFF (we’re tired of typing the whole thing out) receives about 300 film submissions each year, and a committee selects the top 60 or so for the final cut of the festival. These films come in from all over the world, and cover just about every aspect of mountain and action sports culture. 

Can’t make it to Banff for this? Bummer, but not the end of the world. BMFF goes on tour – hitting somewhere in the neighborhood of 300 cities in 20 countries. They take their favorite 25 films with them, and program screenings that really fit in with each city they visit. Super effing cool. 

That’s the long and the short of it. We’re looking forward to hanging with our Canadian Cushe friends, and making some new ones in Alberta, and on tour. 

See the full tour schedule here. 

Off to plan the rest of our coffee heist… 

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Matthias at Google

Check out Matthias Giraud in conversation with Super Size Me star/director Morgan Spurlock at the recent Google Zeitgeist event. 

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Shoe Science: Deodorize!

So... we endorse and love wearing many of your favorite Cushe shoes sans-sock - especially the Slipper. A lot of people are tossing them on after a bike ride, to run a quick errand, or to venture out to the beach. Some serious no-sock sitch's. Heavy usage like this comes with a potential price though: shoes that smell like you haven't been wearing socks.

Thankfully though, there are solutions. Double thankfully, there is also the internet, so finding these solutions was pretty easy. Which left plenty of time to watch cat gifs and the Robocop trailer.  

The first trick that sounded interesting, and maybe plausible because it involved science, was freezing. The process is super simple:

1. Place your shoes in a freezer bag. Be sure to allow for extra time and swearing if you have small freezer bags / shoes larger than a men's size 8. If you have a size 11 or above shoe, you should probably warn the neighbors. We went with the crisscross method. Mostly because it was the only way these shoes were going to fit in the bag.

2. Place the bagged shoes in the freezer. It's best if you offer no warning or explanation to anyone living in your house as to why there are shoes in the freezer. In fact, label the bag "Fresh Fish" or "2013 Blueberries". 

3. Pour yourself a drink, because you just crammed shoes in a bag and stuck 'em in the freezer. Then leave the shoes in the freezer overnight. Science says that the freezing temperatures kill the bacteria that cause odor. 

4. Wake up and eat a healthy breakfast (optional, but recommended), remove the shoes from the freezer, take them out of the bag, and let them thaw naturally. We don't have a picture of this part because honestly, it didn't look as cool as we were hoping - frozen in blocks of ice, cartoon style. 

So far, so good with this method. It didn't really seem to kill off the smell entirely, but it did bring it down to an acceptable level. There are a lot of shoes hanging around the office, so we'll probably run a few more methods to see if we can get some better results, but if you have any secrets to battling shoe odor that would terrify and shock your mother, share 'em over on our Facebook page!

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The Kids Are Alright

Since we’re about to unleash the Cushe Slipper for kids, we’ve been having a lot of discussion around Cushe HQ about the best part of being a kid. Also the worst. 

 

What can we say – some people are glass half empty kinda folks. By some people, we pretty much mean finance. Those guys need some sunshine. Bad. 

 

Anyway, here goes:

 

Worst – You had a bedtime.

Best – You also had a naptime.

 

Worst – No rated R movies.

Best – SATURDAY MORNING CARTOONS!

 

Worst – You had a curfew.

Best – Because you had to get up early and play all day. 

 

Worst – Chores.

Best – You actually got paid for doing them. 

Bonus Best – A $5 allowance was a FORTUNE. 

 

Worst – Finishing your carrots.

Best – Still believing they gave you the power to see in the dark. 

 

What’s your Worst / Best from being a kid? Tell us over on our Facebook page… and we’ll… read it? Totally. We’ll totally read it. 

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The Cushe x Hoffman Collaboration

We don't often get super excited…

…which is a total lie, as we are typically super excited about something... but this is big.

We're really proud to announce that we are pairing up with the legendary Hoffman California Fabrics for an exclusive line in our spring / summer 2014 collection! In case you don't know, which, totally NBD since you have about a billion things to know in your world, Hoffman has been famously creating authentic Hawaiian and Balinese prints that have helped define beach culture since 1924. Awesome. Still going strong today; double up on the awesome.

In the 1950's, Walter and Philip, sons of founder Rube Hoffman, joined the company. This is pretty rad since both of these guys were champion surfers during the golden age of the SoCal scene, and basically invented the Cushe Life. So... what we're trying to say is, Hoffman is pretty damn legit, and we're stoked and honored to be working with them.

The team at Hoffman creates nearly 800 beautifully unique patterns a year, and they are masters at capturing that Aloha spirit. This made our job tough, because we could only select a few from the current and archive designs made available to the Cushe design crew. We grabbed some amazing heritage screen prints, and some wildly unpredictable Bali Batiks that created the right vibe and compliment to our upcoming designs.

Check out an itty bitty sneak peek below, and stay tuned for more looks into the line. We've got a while to wait before we can get these designs in your hands, so we'll keep you properly hydrated with fresh knowledge right here, and over on the book of faces.

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