Great Ride, Gents!

This past week, the 5-hour Energy presented by Kenda Racing Team (long name, but sometimes it's nice to be official) competed in the Amgen Tour of California. Dubbed "America's greatest cycling race" by a lot of dudes with excellent fitness, the Amgen Tour challenges riders across 750 miles of scenic California roadways. Why are we telling you about this? 3 reasons:

1. Who doesn't enjoy scenic California roadways? Jerks, that's who.
2. The 5-hour / Kenda team is awesome.
3. They kick back in Cushe when they aren't racing.

Anyway - the guys had a great showing at this year's Tour. The team placed 4th overall, posting a time just 00:13:24 off the lead team. Francisco Mancebo put forth a fantastic individual ride as well, finishing 7th overall, and just 00:04:52 off the lead.

Hats off, fellas; now go relax for a few days!

© Brian Black Hodes of VeloImages

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Not a Bad View for Mitch

During his exploration of the UK coastline for undiscovered and unsurfed territory, Mitch Corbett finds some mighty fine views. This is what Cushe Time is all about. A time to reflect, savor a moment, and put a smile on your face thinking about the next one.

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Golf vs Disc Golf

Eric McCabe has skills in both golf (or, ball golf, if you will) and disc golf. See if you can spot the very subtle Cushe shout out. Watch closely though...

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Say Hey to Sophie Hellyer

We caught up with team Cushe surfer Sophie Hellyer, fresh off her 1st place finish at the Croyde leg of the Student Surf Tour in the UK. Her third 1st place finish in a row on the tour. We’re not always the best at maths, but if you carry the one, that ads up to awesome. One more good finish at Gwithian, and we’ll be talking about a champion here.

We did say Student Surf Tour, which means Sophie is rocking the waves while earning her degree in events management at the University of Plymouth. Seems like she’s managing events just fine already!


C: Tell us about how you were introduced to surfing. Was it through friends or family?
S: My older sisters and dad both surfed, so it was only natural for me to join in. Dad taught me when I was about 13, and I dreamed of being as good as my big sister!

C: What made you stick with it (surfing)?
S: I couldn’t NOT stick with it! It’s love… passion… it’s just about everything I need. It can be hard to endure sometimes in icy cold conditions when the waves suck, but I rarely have a surf that I regret getting wet!

C: What do you love about being on the water?
S: Just the way it can alter my mood. It can calm me down or excite me; make me relaxed or hyper!

C: Top three surf spots?
S: Soup Bowl, Barbados; Lakey Peak, Indonesia; Lynmouth, Devon UK.


C: OK, time for the lightning round:
Favorite movie / coast / condiment / casual adult beverage / domesticated animal / 80's song? Go.
S: Step Brothers, West, Wholegrain mustard, Wine, Dogs, Bonnie Tyler – Total Eclipse of the Heart

C: Interesting. We'll reveal your score later. What’s been the best place you’ve traveled so far?
S: Costa Rica with Cushe last year was epic! We did a nine hour road trip into the jungle in a four wheel drive, found some pumping empty waves, and stayed in a huge house right on the point.

C: Sounds pretty epic indeed! Would you live there, or is there somewhere else you’d like to call home for a bit?
S: Southwest France. Near home but better waves and climates!

C: Three things you want(ed) to be when you grow up?
S: Peter Pan, my big sister Laura, and happy!

C: Those are three great things! We always wanted to be excellent at segues. What’s rocking your iPod right now?
S: Naked and Famous

C: What big plans do you have this year… and or for dinner?
S: Graduate from uni (fingers crossed, got 10,000 words to write after this interview!), and travel, travel, travel.
Dinner, currently sat in front of an open fire in Scotland drinking a glass of red looking at the snow covered mountains and beautiful loch, and my sister is cooking us up a pasta Bolognese!

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It's True...

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The Art of Shred

Take a timeout today and set your peepers on this beautiful profile of Justin Bruursema, creator of Burly Surfboards. Justin / Burly are based not far from Cushe HQ in Western Michigan, so not only is he a local for us, but he also shapes boards and a surf scene in Michigan. That's right - there are surfers on the Great Lakes. Doing what you love and creating a culture in an unlikely place... that pretty much defines the Cushe Life.

The Art of Shred - Justin Bruursema / Burly Surfboards from Antix Media on Vimeo.

 

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Matthias Jumps at Moab

Check out another awesome GoPro video featuring Matthias Giraud and his custom Cushe boots in his latest BASE jump near Moab. Always looking for the best angle with his Hero cams, Matthias has one attached to his left shoe in this jump - giving us that signature worms-eye view of the action.

 

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Super Slater Bros.

It’s October – which can only mean two things here at Cushe HQ: we’re finalizing our Halloween costume (sexy shoe maker… duh) and we're looking forward to hanging with the Slater brothers at their invitational surf and skate comp next weekend!

For the past few years we’ve been proud to be a part of the Slater Brothers Invitational down in Cocoa Beach, FL. The three days of competition has always been great, and you can catch some of it on the live web stream when things kick off on October 27th. The entire event benefits the World Skin Cancer Foundation, which we can all get on board with.

If you are lucky enough to be in the area, or you’re heading to the competition, stop by and say hi to us. We’ll probably be passing out some swag, and we’re really good at putting sunscreen on your back.

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Latest GoPro Video feat. Matthias

As one commenter said: "I want his life. Now." We agree. Matthias is a bad mofo, and so is this video featuring the Super Frenchie doing what he does best. Jumping from really tall stuff and living the Cushe Life.

 

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