Day 4 - Red Bull Home Run

The video speaks for itself!!!!

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Day 3 at the BRITS

OK, so there's the night before to talk about and then all the action from the following day...

The night before

After the sucess of the Huckfest, a bouyant BRITS crowd desended on the Indy Bar at the bottom of the slope for a jolly Cushe party. Warming the crowd up was Seb Kern, who played a quality old skool Drum n bass set, leaving the crowd pumped and waiting for more from the headlinners, Urban Knights. These guys hit the stage, took stock and conquered, with some brainshaking dubstep and breaks. Sonically awesome, visually incredible, the Urban Knights were the guardians of all thats sacred and revered about the BRITS.

The action from the following day

Skier Cross and snowboard halfpipe were on the menu today. We had a particular interest as Becky was competiting in the finals of the skier cross finals and i'm very pleased to announce that Becky was once again on the podium, coming in 3rd after a crash halfway up the slope with the 4th place competitor. Nice one Becky!!!

In the snowboarding halfpipe, historically the blue ribbon event with the big guns all coming out to play, we we're treated to some explosive action in all catagories. In the womens, Animal rider and GB star Kate Foster took gold and in the mens, young buck, Jamie Nicholls took the honours with a trick he's learnt in practice that day.

All in all another corker of a day and muchos fun had by all.

More from day 4 tomorrow.

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Day 2 at the BRITS - The Cushe Huck Fest

Wowzers, that's the second day done with and what an eyeful we got. Snowboard Big Air and Freeski Slopestyle was on the menu today and neither disappointed. Under difficult conditions, both skiers and snowboarders pulled it out of the bag and kicked the knuckles out of the park. Surprises in both and a serious sight for sore eyes, all we're terribly impressive and made me feel inadequate and inspired in equal amounts. Big Up!!!!

Better, in fact, far better was what happened in the Apres area tonight! The Cushe Huckfest went off in the most incredible fashion. It basically was 'Sick to power of Rad'. Nuff said. Skiers and snowboarders, literally threw themselves into the Cushe Landing making for one of the most exciting events at the BRITS. The crowd cheerd, jeered, screamed and hollered at the top of their lungs pushing the competitors that little bit further to compete for the Cushe cash prizes. We gave out prizes for best back flip, best front flip, best double and finally, best freestyle. In total we handed out 500CHF's and those guys get a few extra beers tonight, my goodness, they deserve it. Kudos to all! Our eyes are in debt to you.

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1st day at the Brits 2010

That's it then, first day at the BRITS done and dusted and what a day it was too!

It started off a little cloudy at the summit and there weren't huge hopes for the day of events to come, but didn't it turn out nice!!!!!!

I started off the day talking to our skier, Becky Hammond at the bottom of the chair lift about her day to come and she seemed pretty confident about a blue sky day. Today was the turn of the skiers in the halfpipe and the snowboarders on the snowboarder cross course. Obviously, our big motivation for the day was giving Becky a big cheer on the way down the halfpipe and cheer we did. I'm very pleased to annouce that our cheers weren't unheard. Becky proudly stood 3rd on the the podium for the main competition, so big congrats to her. 

Day 2 tomorrow; Snowboard Halfpipe, Cushe Huckfest and Cushe party. Stay tuned for the daily update.

All the best from the slopes!!!

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1 week to go until Cushe hits the BRITS

One more week to go now until Cushe hits the slopes at the BRITS (British Freeski and Snowboard Championships) and to say we're excited is an understatement.

We've planned more that ever this year, what with the Cushe Airbag in situ again and new for 2010 we're hosting Cushe 'Huck Fest', which is Cushe's very own Airbag contest that promises to be a banger of an evening with very special prizes. We're also partnering up with 'Urban Knights' for an evening of dubstep and breaks just to keep all you snow folk entertained. We'll be doing daily blog updates too with video's coming direclty from the event, hosting on the spot competitions and if you'll be in Laax, look out for us on location where we'll be shooting for next years advertising campaigns.

We're itching to get over there now, so are constantly clock watching. Bet you are too.

See you there and if we don't keep and eye on

www.cushe.com for daily updates.

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Becky gets top 4 place in Aspen Open

Here's her story in her own words....

"i competed in my first US competition this weekend. The competition took place at Buttermilk in the X Games Superpipe. I was really excited to compete against some big names and put my training so far into practice.

The pipe was shaped really nice, but with only 30 minutes practice there was only time for a run of straight airs and then one practice of my competition run.

We had 2 runs in the semi-finals with only the top 5 advancing to the super final out of 20 girls. I had two, good clean runs; mute grab, alley opp mute, alley opp, safety grab, japan grab, right 5, left 5, right 3. i was really pleased with my run, but then had to play a waiting game for a few hours until they realised the results.

I qualified in 4th place for the super final, i couldn't believe it, i was super stoked. The final went well and although i didn't quite get my left 5, which made me stickw ith 4th place. I'm really happy with the result and never dreamed i'd have a top 4 placement in a US event.

I'm really looking forward now to the rest of the season and my last 2 weeks training in Aspen, before competing in the European events."

Becky, we're super stoked for you too, amazing stuff!!!

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Cushe Footwear opens the doors of its first concept store - Globally!!!

STOP PRESS: CUSHE FOOTWEAR OPENS THE DOORS OF ITS FIRST CONCEPT STORE

The TriNoma shopping mall in the Quezon City, Manila, is the site of the very first Cushe concept store. Congratulations to Gifford and Gilson on this very momentous occasion. Check out the pictures below. If you are lucky enough to find yourself in the Philippines, make sure you drop in and say hello and give these guys a pat on the back.

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Day 2 of the Katin PRO/ AM & Results

HUNTINGTON BEACH, California, Jan 15th 2010 - Local surfer Chris Waring (Seal Beach, CA) 22, ousted fellow local Brad Ettinger (Huntington Beach, CA), 25, in an action packed final to win the Katin Pro/Am Team Challenge presented by Primo for himself and Team Reef. Ettinger's Team Hurley, last years reigning Team Challenge, claimed the runner up position.

The historic Association of Surfing Professionals (ASP) Speciality Event has a unique camaraderie-driven team-based format, with 20 four-man teams competing in an open-draw format. Team results were determind by the placement of individual surfers who received points in each heat (4 points for 1st, 3 points for 2nd, 2 points for 3rd and 1 point for 4th place). More than $28,500 in cash and prizes was awarded.

Waring battled back to claim his first Katin Pro/Am Team Challenge victory after Ettinger posted the event's only perfect 10-point ride with a lengthy barrel into the pier. Waring found a barrel of his own to earn a 9.53 out of 10 and quickly followed up with a 6.50 to overtake the goofy footer, holding on for the win despite a valiant effort by Ettinger to bounce back.

"I just can't believe it," Waring said. "i don't even know what to think right now. Brad (Ettinger) started off with that 10, so to come back and win is amazing. This is a special event for Huntington Beach, and it has such a great history. Now my name is going to be up there with all the great surfers who have won this event in the past."

In addition to taking out the personal victory, Waring's standout performance carried Team Reef to victory over last year's winner, Team Hurley, who finished 2nd this year.

"i'm stoked that my team was able to win," Waring said. "Getting the win on top of it for Reef, it just couldn't have gone any better."

2010 FINAL RESULTS

Team

1st: Reef (45 points) - Two-page spread in Surfing Magazine

2nd: Hurley (39 points) - Page ad in Suring Magazine

3rd: Surfline (37 points) - Online package in surfingthemag.com

4th: Surfing America (31 points) - Online package in surfingthemag.com

Pro/Am

1st: Chris Waring (Reef) - $4,000 and a Kicker Car Stereo + Cushe Product

2nd:  Brad Ettinger (Hurley) - $2,000 + Cushe Product

3rd: Nathaniel Curren (Surfline) - $1,500 + Cushe Product

4th: Evan Thompson (Surfing America) - $1,000 + Cushe Product

5th: Andrew Doheny (Surfing America) - $500 + Cushe Product

6th: Michael Dunphy (Hurley) - $500 + Cushe Product

Equal 7th : Adam Lambert (Rip Curl), Anthony Petruso (Rusty) - $250

Mike Morgan: "Most Futuristic Maneuver"

Andrew Doheny - $500

Kicker Stereo System for High Heat Total

Day 1: Micah Byrne

Day 2: Chris Waring

For complete results, highlights and images, log on to www.katinproam.com

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Day 1 of the Katin PRO/AM

So that's that then, day 1 of the Katin PRO/AM is over and saw a Cushe Team, buoyed up with schoolboy confidence bow out proudly to a field of world class surfers and tricky weather conditions. After waking up and looking out my window to the sight of thundering surf and a beautiful blue sky on Huntington Beach, the stage was set for out first foray into the a truly core and international surf event.

To say the conditions we're challenging is an understatement, 6-8ft waves with a current so strong it probably pulled the Island of Catalina a little closer to mainland California and the vicious pylons underneath the pier looming and ready to chew up anyone who was unfortunate to stray into its jaws. A Cushe team of 4 valiant individuals, Jimmy Rotherham, Tom Rezvan, Bobby Okvist and Roberto Palomo stood up to be counted and paddled out to take their place in the line up for their respective heats...

This occasion though saw the conditions get the better of each of our guys and one by one, even after their best att empts to tame the swell, we're picked off and sent back to the shore empty handed.

It was touch luck for us, but in this, our first foray into a straight up, core surf event, we weren't expecting a win and in true Cushe fashion, that was never the intention. Our team was out there to take part and have some fun, and I think I can speak for all of them and say that we achieved that.

Thanks to one and all of you guys, you did us proud...

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