Showtime for Cushe Ambassador - Matthias Giraud

Matthias, the self-proclaimed “Super Frenchie”, was born for adventure, and never refuses an opportunity to find the edges of his limits; which, we don't think he's even seen yet. First to ski BASE jump off Mississippi Head at Mt Hood, Oregon, and last to leave the party — Matthias’ latest stunt features a paraglide rope swing that is exactly as dangerous and as it sounds.


Matthias has been with Cushe since 2012 — we’re smitten with his charismatic mug and wild-man antics, and we’re not the only ones to have taken notice. "60 Minutes Sports" examines the wild mind of the creative thrill seeker who calls ski base jumping "his calling” this week!


The 13-minute segment airs Tuesday, February 3rd at 10 p.m. ET/PT on SHOWTIME.


See a short preview of the segment courtesy CBS News HERE.

 

Tune in or visit the cushe.com blog next week for an update including the full video from SHOWTIME — stay up-to-date with Matthias on his website.

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Today is a Good Day (day)

So it's January, holiday season is over, and maybe you're feeling like you don't have a lot left to celebrate. Well at least one South Central Hip Hop icon might beg to differ.

As immortalized by O'Shea Jackson, better known by the the Goodyear Blimp as Ice Cube, Tuesday, January 20 marks the official Today Was a Good Day day (just click the link, you won't be disappointed).

What do you need to partake in the festivities? We're not sure, but a drop-top couldn't hurt. Or maybe it's an all-day marathon of the delightfully awkward '90s time capsule, Yo! MTV Raps.  There are no hard and fast rules, but if you find yourself yelling, "Domino!" you're probably on the right track.

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Winter Doldrums Be Gone!

#CusheTime usually involves a little – shall we say – “outside of the box” thinking. Need proof? Look no further than the students of Gone Boarding, who recently pulled off this epic out of doors hat trick:

- Snowboarding
- Longboarding
- Surfing

Which may not seem all that monumental until you find out it was:

- All in the same day
- In Michigan
- In December

Yes, you read that right. And did we mention they design and build their own boards?

We got nonstop love for this inventive group of über outdoor acolytes. They prove you don't need the tops of mountains or the sides of oceans to keep #CusheTime on tap - just an eye for adventure and the giddy chutzpah to get your hands dirty (and your feet cold). These kids got'em both in spades. 

Watching the entire gleeful ordeal, which sports a pretty dope soundtrack as a bonus, is enough to make your teeth chatter while you wave your good-on-them fist pumps in the air.

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Ski Season Gear Picks!

The Gear Gal loves the Boho Chill too! Get ready for ski season with her recommendations at thegeargal.com.

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LIVE -FIT HOLIDAY GIFTS

The Cushe BoHo Chill WP is MUST HAVE in the latest issue of Muscle & Fitness Hers.  Happy shopping!

 

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BANFF MOUNTAIN FILM AND BOOK FESTIVAL

Who doesn't like watching movies or reading books-especially when they are about the spirit of the outdoor adventure, exploration and wild places? Here at Cushe, we love a well-shot flick, and we're pumped to once again be partnering with The Banff Centre to host the Banff Mountain Film and Book Festival - the world's best and largest mountain festival.

The festival kicks off in beautiful Banff, Calgary, November 1st.  But if you can't make it to Calgary that's ok, becuase the tour packs up and hits the road.  Click here for tour dates.

And if you are looking for something to get your heart racing, check out the Radical Reels program-made up of short, action-packed climbing, paddling, mountain biking, BASE jumping (we know our buddy Matthias Giraud will be checking this out), skiing and snowboarding.

Go forth, watch movies, read books and find happiness. #HappinessHunting

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August Playlist

In the thick of summer, these were the songs of our August. Time to go find a cool breeze and some #CusheTime. 

Young Statues - Eraser 
Field Mouse - Glass
A Sunny Day In Glasgow - The Body, It Bends
Wintersleep - Archaeologists 
Vacationer - The Wild Life 
The Rural Alberta Advantage - On the Rocks
Bahamas - All the Time
French Style Furs - (World in My) Bloodstream
Little Racer - Ghostly 
Hozier - From Eden

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#CusheTime Photo Contest

Get stoked - it’s contest time! Which means some peoples are getting free shoes! 

Participation is easy, but if you are unsure, just ask yourself:

1. Do I take pictures of stuff while I’m doing stuff?
2. Do I share those pictures online sometimes / all the time / maybe too much? 
3. Am I currently using the internet? 

If you answered ‘yes’ or ‘hell yes’ to any or all of those questions, you can totally do this! If you answered ‘no’ to question #3, we are scientifically confused and will need to draft an immediate email to Neil deGrasse Tyson for clarification.  

So how do you play along with this contest? Simple, just share a picture of your #CusheTime with us! #CusheTime is YOUR time - and it could be anything. A sunset on the beach, a couple of good friends and a bonfire, a photo from a concert… whatever it is that helps you find a little happiness - that’s your #CusheTime. 

Post and tag your photo using the hashtag #CusheTime on Instagram, Twitter, Facebook, or upload it directly to our contest page

One important thing to note - if any of your social accounts that you share this photo on are private, we can’t see your entry! No worries if you wanna keep things private though, just use the uploader on the contest page we linked above. 

Make it fun / awesome / silly - ‘cause we’re picking a winner each week for a free pair of Cushes! Now get our there and find some more #CusheTime, share a photo, and win some shoes! 

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We’re On The Cover!

Why is this ridiculously good looking dude all smiles? Probably because he’s wearing the Cushe Slipper! Possibly because he’s a model - but likely it’s just the Slipper. 

The Cushe Slipper is gracing the cover of the September issue of Outside Magazine by way of this extremely happy fella’s feet, and popping back up again on page 47! So exciting! Our little Slipper is all growns up, and we’re so proud. We hope it doesn’t forget about us on its meteoric rise to fame. 

The September issue of Outside is on shelves right now - so pick one up and pin us on your bedroom wall!

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