Cushe Signs Jessica Anderson

This week we welcome another surf prodigy to Team Cushe. Pro surf champ Jessica Anderson of Chile joins Cushe to crush swells, dominate the competition, and soak up beach vibes with us when she’s finished.

 

Born in Northern California, Jessica and her family relocated to Pichilemu, Chile while she was still a little girl. She has since become one of the very best women in Chilean surf and it’s hardly a surprise, she comes from a family of surfers — seriously, her entire family surfs. Jessica was raised at the beach and on the water. She lives and breathes the Cushe Life.

 

Follow Jessica on her website and on social media (facebook, twitter, Instagram) as she hunts happiness and surf titles around the world.

 

Felicitaciones Jessica!

#happinesshunting

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Banff Mountain Film and Radical Reels World Tour

 

Here at Cushe, we love a well-shot flick. We were pumped to partner with The Banff Centre to host the Banff Mountain Film and Book Festival for the second year running and are stoked to be a part of the Banff Mountain Film and Radical Reels World Tour happening now.

 

Check out the admittedly epic trailers for both programs:

 

 

 

‘Whoa’, right? And that music… next level stuff.

 

Click here to find tour dates for more action-packed skiing, climbing, kayaking, BASE jumping, snowboarding and mountain biking.

 

Go forth, watch movies, and find happiness. #happinesshunting

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Keep your eyes on the road and above all, 'Don't let go.'

 

We’re stoked to announce our sponsorship of the Founders Brewing Co. Barry-Roubaix Killer Gravel Road Race in Barry County, MI on March 28.

 

Since 2009, Barry-Roubaix has represented the beginning of the spring and summer bike race season in Michigan. Registration is open now, and we’ll be partnering with race organizers to bring some boss race-related promotions in the next few weeks. Keep an eye on Facebook for updates. Getting to the finish line is on you. We’ll be there to support the proper enjoyment of post-race libations and good cheer.

 

Now, Barry-Roubaix Fun Facts:

 

Named after the Paris-Roubaix, Barry-Roubaix is the longest gravel road race in the country.

 

After 62 miles, Barry-Roubaix boasts over $28,000 in prizes.

 

The second half of 'Barry-Roubaix' kind of sounds like ‘Rübæus’, Founders’ raspberry ale.

 

Beer is the best way to end a bike race anything.

 

Guys, there is a beer tent and it’s open all. day.

 

Click for more Barry-Roubaix info.

Click to register for the race.

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Showtime for Cushe Ambassador - Matthias Giraud

Matthias, the self-proclaimed “Super Frenchie”, was born for adventure, and never refuses an opportunity to find the edges of his limits; which, we don't think he's even seen yet. First to ski BASE jump off Mississippi Head at Mt Hood, Oregon, and last to leave the party — Matthias’ latest stunt features a paraglide rope swing that is exactly as dangerous and as it sounds.


Matthias has been with Cushe since 2012 — we’re smitten with his charismatic mug and wild-man antics, and we’re not the only ones to have taken notice. "60 Minutes Sports" examines the wild mind of the creative thrill seeker who calls ski base jumping "his calling” this week!


The 13-minute segment airs Tuesday, February 3rd at 10 p.m. ET/PT on SHOWTIME.


See a short preview of the segment courtesy CBS News HERE.

 

Tune in or visit the cushe.com blog next week for an update including the full video from SHOWTIME — stay up-to-date with Matthias on his website.

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Today is a Good Day (day)

So it's January, holiday season is over, and maybe you're feeling like you don't have a lot left to celebrate. Well at least one South Central Hip Hop icon might beg to differ.

As immortalized by O'Shea Jackson, better known by the the Goodyear Blimp as Ice Cube, Tuesday, January 20 marks the official Today Was a Good Day day (just click the link, you won't be disappointed).

What do you need to partake in the festivities? We're not sure, but a drop-top couldn't hurt. Or maybe it's an all-day marathon of the delightfully awkward '90s time capsule, Yo! MTV Raps.  There are no hard and fast rules, but if you find yourself yelling, "Domino!" you're probably on the right track.

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Winter Doldrums Be Gone!

#CusheTime usually involves a little – shall we say – “outside of the box” thinking. Need proof? Look no further than the students of Gone Boarding, who recently pulled off this epic out of doors hat trick:

- Snowboarding
- Longboarding
- Surfing

Which may not seem all that monumental until you find out it was:

- All in the same day
- In Michigan
- In December

Yes, you read that right. And did we mention they design and build their own boards?

We got nonstop love for this inventive group of über outdoor acolytes. They prove you don't need the tops of mountains or the sides of oceans to keep #CusheTime on tap - just an eye for adventure and the giddy chutzpah to get your hands dirty (and your feet cold). These kids got'em both in spades. 

Watching the entire gleeful ordeal, which sports a pretty dope soundtrack as a bonus, is enough to make your teeth chatter while you wave your good-on-them fist pumps in the air.

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Ski Season Gear Picks!

The Gear Gal loves the Boho Chill too! Get ready for ski season with her recommendations at thegeargal.com.

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LIVE -FIT HOLIDAY GIFTS

The Cushe BoHo Chill WP is MUST HAVE in the latest issue of Muscle & Fitness Hers.  Happy shopping!

 

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BANFF MOUNTAIN FILM AND BOOK FESTIVAL

Who doesn't like watching movies or reading books-especially when they are about the spirit of the outdoor adventure, exploration and wild places? Here at Cushe, we love a well-shot flick, and we're pumped to once again be partnering with The Banff Centre to host the Banff Mountain Film and Book Festival - the world's best and largest mountain festival.

The festival kicks off in beautiful Banff, Calgary, November 1st.  But if you can't make it to Calgary that's ok, becuase the tour packs up and hits the road.  Click here for tour dates.

And if you are looking for something to get your heart racing, check out the Radical Reels program-made up of short, action-packed climbing, paddling, mountain biking, BASE jumping (we know our buddy Matthias Giraud will be checking this out), skiing and snowboarding.

Go forth, watch movies, read books and find happiness. #HappinessHunting

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