Win the Hoffman Collection

OK - well, not the entire collection at once - but we are going bananas with our Shoe-A-Day Giveaway on Facebook. 30 pairs of our Cushe x Hoffman collection are up for grabs, and all you have to do to get in the running is enter. We like to keep things simple. The giveaway ends on April 19, 2014 - so hurry up!

Jump over to our Facebook page and ENTER TO WIN!

Check out the entire Cushe x Hoffman collection

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The Birth of Surf Fashion

Meet the Hoffman collection, the birth of surf fashion, and the inspiration for the Cushe Life. 

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The Best New Gear At OR

Outdoor Retailer is a big-normous trade show in Salt Lake City for gear fanatics who drool over outdoor equipment, and apres-sport kit. Naturally, we're there to show off the latest and greatest designs from our secret shoe lab, and since many of us on the Cushe team are sporty, we're digging for new gear ourselves. Though, we try not to drool. There is a LOT to take in. Thankfully, there are people like the good folks over at the GearJunkie who spend hours putting together lists of the best gear. Also thankfully, the good folks over at the GearJunkie have picked the upcoming Matthias WP as one of their favorite products from the show! 

Check out the whole list from the GearJunkie here.

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Autumn / Winter 2014 Preview

We just had our AW14 (that's shop talk for Autumn Winter 2014) Cushe crew gathering, where we all bounce around and get excited about next year's designs. As you can imagine, we do things a little differently. First, our models were our ambassadors Sophie, Mitch, and Matthias. Second, our drinking pals for the weekend were also Sophie, Mitch, and Matthias. Third.... what? 

Anyway, we grabbed a few photos from the upcoming line to share with y'all! Enjoy! 

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Matthias at Google

Check out Matthias Giraud in conversation with Super Size Me star/director Morgan Spurlock at the recent Google Zeitgeist event. 

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Shoe Science: Deodorize!

So... we endorse and love wearing many of your favorite Cushe shoes sans-sock - especially the Slipper. A lot of people are tossing them on after a bike ride, to run a quick errand, or to venture out to the beach. Some serious no-sock sitch's. Heavy usage like this comes with a potential price though: shoes that smell like you haven't been wearing socks.

Thankfully though, there are solutions. Double thankfully, there is also the internet, so finding these solutions was pretty easy. Which left plenty of time to watch cat gifs and the Robocop trailer.  

The first trick that sounded interesting, and maybe plausible because it involved science, was freezing. The process is super simple:

1. Place your shoes in a freezer bag. Be sure to allow for extra time and swearing if you have small freezer bags / shoes larger than a men's size 8. If you have a size 11 or above shoe, you should probably warn the neighbors. We went with the crisscross method. Mostly because it was the only way these shoes were going to fit in the bag.

2. Place the bagged shoes in the freezer. It's best if you offer no warning or explanation to anyone living in your house as to why there are shoes in the freezer. In fact, label the bag "Fresh Fish" or "2013 Blueberries". 

3. Pour yourself a drink, because you just crammed shoes in a bag and stuck 'em in the freezer. Then leave the shoes in the freezer overnight. Science says that the freezing temperatures kill the bacteria that cause odor. 

4. Wake up and eat a healthy breakfast (optional, but recommended), remove the shoes from the freezer, take them out of the bag, and let them thaw naturally. We don't have a picture of this part because honestly, it didn't look as cool as we were hoping - frozen in blocks of ice, cartoon style. 

So far, so good with this method. It didn't really seem to kill off the smell entirely, but it did bring it down to an acceptable level. There are a lot of shoes hanging around the office, so we'll probably run a few more methods to see if we can get some better results, but if you have any secrets to battling shoe odor that would terrify and shock your mother, share 'em over on our Facebook page!

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Road Trippin'

 

Summer weekends are the perfect opportunity to make a mini escape from the workweek. It doesn’t matter where you are located; chances are you have a fresh destination within a few hours drive. We have a few pointers to make your next blacktop adventure a little more memorable… maybe even challenging. 

Pick a spot you’ve never been, or take a road you’ve never travelled. Road trips are all about discovery – taking the same path to the same end point… kind of missing the point.

Keep the tech to a minimum. Ditch the GPS, and keep the phone in your pocket. Use a paper map - available at any gas station next to some amazing sunglasses and a selection of camo trucker hats. Actual trucker hats. Your dad and grandpa will be proud. 

Music. Is. Key. Keeping with the minimal tech concept, make mix CDs or dare we say… tapes? Last weekend’s trip for us included tracks from Disclosure, Bastille, and Geographer. Protip: Always have Queen’s “Don’t Stop Me Now” ready to go if you need to infuse some energy into the drive. It never fails. 

Take detours. The point is to discover something fun. World’s Largest Ball of Twine an hour off the highway? Scenic overlook on the next exit? Take a quick side adventure. Sometimes the little things turn into the biggest memories. 

Taking off solo? Cool. Bringing some friends? Double cool. Pick your team wisely though. If you have a friend who needs an itinerary for Saturday morning breakfast, they might night be on the spontaneity A-Team. We're planning a few more weekenders before summer comes to a close - where are you heading? 

 

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Shumakers Casual

The first of our Shumakers collection have started hitting stores, so we thought it would be an excellent use of your work time to peep some drool-worthy photos. The full grain leather used on these has amazing character, and the sole is, in a (naughty) word, badass. Even though we are clearly MASTER photographers, this shoe looks even better in person. Also better on feet. Look for more colors soon, and the LTD later this year.

 

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Inside the Shoe Lab

Ever wonder where we get that delightful scent of leather, canvas, and natural rubber blends? It's not the hottest new fragrance you can buy, but a musk one can only acquire from spending time in our shoe lab. Ok, ok, lab is a little bit of a reach since we don't actually construct our ultra comfortable designs in this room, but it sounds better than Shoe Hole. We do cook up product names, play around with potential styling, and drink oddly concocted smoothies in here though, so it's a lab of sorts.

We'll close our word holes now, so you can take a look at the pictures. Plenty of upcoming styles featured here, which shall remain nameless until it's time to talk about them. Go ahead and get your shoe lust on though, because everything you see here is coming out in 2013.

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