BANFF MOUNTAIN FILM AND BOOK FESTIVAL

Who doesn't like watching movies or reading books-especially when they are about the spirit of the outdoor adventure, exploration and wild places? Here at Cushe, we love a well-shot flick, and we're pumped to once again be partnering with The Banff Centre to host the Banff Mountain Film and Book Festival - the world's best and largest mountain festival.

The festival kicks off in beautiful Banff, Calgary, November 1st.  But if you can't make it to Calgary that's ok, becuase the tour packs up and hits the road.  Click here for tour dates.

And if you are looking for something to get your heart racing, check out the Radical Reels program-made up of short, action-packed climbing, paddling, mountain biking, BASE jumping (we know our buddy Matthias Giraud will be checking this out), skiing and snowboarding.

Go forth, watch movies, read books and find happiness. #HappinessHunting

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We’re On The Cover!

Why is this ridiculously good looking dude all smiles? Probably because he’s wearing the Cushe Slipper! Possibly because he’s a model - but likely it’s just the Slipper. 

The Cushe Slipper is gracing the cover of the September issue of Outside Magazine by way of this extremely happy fella’s feet, and popping back up again on page 47! So exciting! Our little Slipper is all growns up, and we’re so proud. We hope it doesn’t forget about us on its meteoric rise to fame. 

The September issue of Outside is on shelves right now - so pick one up and pin us on your bedroom wall!

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The Summer's Best Flip-Flops

Of course, we've been saying this for years, but now Outside Online has included the Manuka Wrap in their list of Summer-Changing Flip Flops

Outside says the Wrap is best for minimalists - and walking in them is "as close to barefoot as you can get with shoes on."

Big thanks to the Outside crew for including little ol' us! 

Snag a pair for yourself here

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Win the Hoffman Collection

OK - well, not the entire collection at once - but we are going bananas with our Shoe-A-Day Giveaway on Facebook. 30 pairs of our Cushe x Hoffman collection are up for grabs, and all you have to do to get in the running is enter. We like to keep things simple. The giveaway ends on April 19, 2014 - so hurry up!

Jump over to our Facebook page and ENTER TO WIN!

Check out the entire Cushe x Hoffman collection

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The Birth of Surf Fashion

Meet the Hoffman collection, the birth of surf fashion, and the inspiration for the Cushe Life. 

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The Best New Gear At OR

Outdoor Retailer is a big-normous trade show in Salt Lake City for gear fanatics who drool over outdoor equipment, and apres-sport kit. Naturally, we're there to show off the latest and greatest designs from our secret shoe lab, and since many of us on the Cushe team are sporty, we're digging for new gear ourselves. Though, we try not to drool. There is a LOT to take in. Thankfully, there are people like the good folks over at the GearJunkie who spend hours putting together lists of the best gear. Also thankfully, the good folks over at the GearJunkie have picked the upcoming Matthias WP as one of their favorite products from the show! 

Check out the whole list from the GearJunkie here.

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Autumn / Winter 2014 Preview

We just had our AW14 (that's shop talk for Autumn Winter 2014) Cushe crew gathering, where we all bounce around and get excited about next year's designs. As you can imagine, we do things a little differently. First, our models were our ambassadors Sophie, Mitch, and Matthias. Second, our drinking pals for the weekend were also Sophie, Mitch, and Matthias. Third.... what? 

Anyway, we grabbed a few photos from the upcoming line to share with y'all! Enjoy! 

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Matthias at Google

Check out Matthias Giraud in conversation with Super Size Me star/director Morgan Spurlock at the recent Google Zeitgeist event. 

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Shoe Science: Deodorize!

So... we endorse and love wearing many of your favorite Cushe shoes sans-sock - especially the Slipper. A lot of people are tossing them on after a bike ride, to run a quick errand, or to venture out to the beach. Some serious no-sock sitch's. Heavy usage like this comes with a potential price though: shoes that smell like you haven't been wearing socks.

Thankfully though, there are solutions. Double thankfully, there is also the internet, so finding these solutions was pretty easy. Which left plenty of time to watch cat gifs and the Robocop trailer.  

The first trick that sounded interesting, and maybe plausible because it involved science, was freezing. The process is super simple:

1. Place your shoes in a freezer bag. Be sure to allow for extra time and swearing if you have small freezer bags / shoes larger than a men's size 8. If you have a size 11 or above shoe, you should probably warn the neighbors. We went with the crisscross method. Mostly because it was the only way these shoes were going to fit in the bag.

2. Place the bagged shoes in the freezer. It's best if you offer no warning or explanation to anyone living in your house as to why there are shoes in the freezer. In fact, label the bag "Fresh Fish" or "2013 Blueberries". 

3. Pour yourself a drink, because you just crammed shoes in a bag and stuck 'em in the freezer. Then leave the shoes in the freezer overnight. Science says that the freezing temperatures kill the bacteria that cause odor. 

4. Wake up and eat a healthy breakfast (optional, but recommended), remove the shoes from the freezer, take them out of the bag, and let them thaw naturally. We don't have a picture of this part because honestly, it didn't look as cool as we were hoping - frozen in blocks of ice, cartoon style. 

So far, so good with this method. It didn't really seem to kill off the smell entirely, but it did bring it down to an acceptable level. There are a lot of shoes hanging around the office, so we'll probably run a few more methods to see if we can get some better results, but if you have any secrets to battling shoe odor that would terrify and shock your mother, share 'em over on our Facebook page!

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