Rock The Sock(less)

We're on the eve of summer - well, the technical eve anyway - and it's already been super summerific in terms of weather for a lot of you out there. In places with actual seasons, summer presents a whole load of opportunities to give your feet some much needed freedom from heavy socks and shoes. 

Canvas is the word, and sans sock is the look. 

If you are a Cushe Slipper fan, we have some good news that is about to make dropping the socks a bit easier on that front - the canvas Cushe Slipper is machine washable! More details on that coming soon.  

That's all well and good, but what if you want to wear something that isn't the Cushe Slipper and keep the sock less look? What if you are worried about rubbing in all the wrong places - or rubbing someone the wrong way with some serious foot funk? Worry not, there is a solution: The loafer sock. 

Some places call them 'no-show' socks as well, but keep an eye on the ankle rise. We've found that not all no-show sock options are equal. If you want to make sure nothing peeks out over your shoe, the better luck has been had with socks specifically made for loafers. 

These babies have been our secret summer weapons for a few years now. They are the best of both worlds and so many people are making them now, that you'll have a lot of options in choosing what you like best. A quick use of the Googles will reveal the true power of the internet: sock shopping. 

Also this cat in a sock

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Win the Hoffman Collection

OK - well, not the entire collection at once - but we are going bananas with our Shoe-A-Day Giveaway on Facebook. 30 pairs of our Cushe x Hoffman collection are up for grabs, and all you have to do to get in the running is enter. We like to keep things simple. The giveaway ends on April 19, 2014 - so hurry up!

Jump over to our Facebook page and ENTER TO WIN!

Check out the entire Cushe x Hoffman collection

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The Birth of Surf Fashion

Meet the Hoffman collection, the birth of surf fashion, and the inspiration for the Cushe Life. 

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The Cushe x Hoffman Collaboration

We don't often get super excited…

…which is a total lie, as we are typically super excited about something... but this is big.

We're really proud to announce that we are pairing up with the legendary Hoffman California Fabrics for an exclusive line in our spring / summer 2014 collection! In case you don't know, which, totally NBD since you have about a billion things to know in your world, Hoffman has been famously creating authentic Hawaiian and Balinese prints that have helped define beach culture since 1924. Awesome. Still going strong today; double up on the awesome.

In the 1950's, Walter and Philip, sons of founder Rube Hoffman, joined the company. This is pretty rad since both of these guys were champion surfers during the golden age of the SoCal scene, and basically invented the Cushe Life. So... what we're trying to say is, Hoffman is pretty damn legit, and we're stoked and honored to be working with them.

The team at Hoffman creates nearly 800 beautifully unique patterns a year, and they are masters at capturing that Aloha spirit. This made our job tough, because we could only select a few from the current and archive designs made available to the Cushe design crew. We grabbed some amazing heritage screen prints, and some wildly unpredictable Bali Batiks that created the right vibe and compliment to our upcoming designs.

Check out an itty bitty sneak peek below, and stay tuned for more looks into the line. We've got a while to wait before we can get these designs in your hands, so we'll keep you properly hydrated with fresh knowledge right here, and over on the book of faces.

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