3 Things We Like About the Cold

So, the weather in the Midwest can only be described as Hoth-like at the moment. Walking out into the wind is what we imagine getting hit in the face with a bag of frozen pennies feels like. We're a glass half full bunch over here though, so here are three things we actually like about the cold.

1. Scarves. We've said it before, and we'll say it again; next to boots, scarves are our favorite winter accessory. Like The Dude's rug, they can really tie a look together.

2. Hot chocolate. Pretty much any kind will do, but there is a ridiculous amount of luxury class hot chocolates out there worth sipping. Sea Salt is on our list to try.

3. Wool socks. The ninja of foot warmth. Silent, unseen, effective... and potentially deadly if you do not wash them.


The Art of Shred

Take a timeout today and set your peepers on this beautiful profile of Justin Bruursema, creator of Burly Surfboards. Justin / Burly are based not far from Cushe HQ in Western Michigan, so not only is he a local for us, but he also shapes boards and a surf scene in Michigan. That's right - there are surfers on the Great Lakes. Doing what you love and creating a culture in an unlikely place... that pretty much defines the Cushe Life.

The Art of Shred - Justin Bruursema / Burly Surfboards from Antix Media on Vimeo.



Downtown Throwdown Recap

February 19th was a cold and windy day in Traverse City, Michigan; but it didn’t stop us from rocking out with all of the amazing skiers, snowboarders, the Epic Happens Crew and Danny Kass and the Dingo at TC’s first ever Downtown Throwdown Railjam! Despite the cold, the athletes were pulling some hotness by drop ping in from either the 25’ or 32’ platforms.

We were on site showing off some of next year’s Cushe designs, passing out some stickers and hats and cheering o n our fellow brave winter weather challengers. Check out the video to take in some of the awesome runs put down at the event. Don't forget to like us on Facebook and follow us on Twitter to keep posted on our upcoming adventures.

Did we see you there?



Cushe at the Downtown Throwdown

Traverse City Michigan is normally known as the cherry capital of the universe.  Well, maybe not the universe, but they have a lot of cherries and cherry related things – including a Cherry Festival.  On February 19th however, Traverse City is going to be the capital of awesome when the Downtown Throwdown happens during the Winter Wow Fest.

We’ll be hanging out in downtown TC (that's Traverse City for you non-locals) all day at the event, checking out the competitors from pee-wee to pro busting out their best tricks on two sticks… or one snowboard.  I couldn’t think of a clever rhyme for the snowboard part.  Two-time Olympic silver medalist Danny Kass will be there to help judge the best young talent and maybe throw down himself.  You never know.

If you are in the area or plan on attending, definitely stop and see us at the Cushe tent!  We’ll be showing off some of our latest designs and probably giving some stuff away because, after all, we like you.  Like… LIKE-like you.