Autumn / Winter 2014 Preview

We just had our AW14 (that's shop talk for Autumn Winter 2014) Cushe crew gathering, where we all bounce around and get excited about next year's designs. As you can imagine, we do things a little differently. First, our models were our ambassadors Sophie, Mitch, and Matthias. Second, our drinking pals for the weekend were also Sophie, Mitch, and Matthias. Third.... what? 

Anyway, we grabbed a few photos from the upcoming line to share with y'all! Enjoy! 


Say Hey to Sophie Hellyer

We caught up with team Cushe surfer Sophie Hellyer, fresh off her 1st place finish at the Croyde leg of the Student Surf Tour in the UK. Her third 1st place finish in a row on the tour. We’re not always the best at maths, but if you carry the one, that ads up to awesome. One more good finish at Gwithian, and we’ll be talking about a champion here.

We did say Student Surf Tour, which means Sophie is rocking the waves while earning her degree in events management at the University of Plymouth. Seems like she’s managing events just fine already!

C: Tell us about how you were introduced to surfing. Was it through friends or family?
S: My older sisters and dad both surfed, so it was only natural for me to join in. Dad taught me when I was about 13, and I dreamed of being as good as my big sister!

C: What made you stick with it (surfing)?
S: I couldn’t NOT stick with it! It’s love… passion… it’s just about everything I need. It can be hard to endure sometimes in icy cold conditions when the waves suck, but I rarely have a surf that I regret getting wet!

C: What do you love about being on the water?
S: Just the way it can alter my mood. It can calm me down or excite me; make me relaxed or hyper!

C: Top three surf spots?
S: Soup Bowl, Barbados; Lakey Peak, Indonesia; Lynmouth, Devon UK.

C: OK, time for the lightning round:
Favorite movie / coast / condiment / casual adult beverage / domesticated animal / 80's song? Go.
S: Step Brothers, West, Wholegrain mustard, Wine, Dogs, Bonnie Tyler – Total Eclipse of the Heart

C: Interesting. We'll reveal your score later. What’s been the best place you’ve traveled so far?
S: Costa Rica with Cushe last year was epic! We did a nine hour road trip into the jungle in a four wheel drive, found some pumping empty waves, and stayed in a huge house right on the point.

C: Sounds pretty epic indeed! Would you live there, or is there somewhere else you’d like to call home for a bit?
S: Southwest France. Near home but better waves and climates!

C: Three things you want(ed) to be when you grow up?
S: Peter Pan, my big sister Laura, and happy!

C: Those are three great things! We always wanted to be excellent at segues. What’s rocking your iPod right now?
S: Naked and Famous

C: What big plans do you have this year… and or for dinner?
S: Graduate from uni (fingers crossed, got 10,000 words to write after this interview!), and travel, travel, travel.
Dinner, currently sat in front of an open fire in Scotland drinking a glass of red looking at the snow covered mountains and beautiful loch, and my sister is cooking us up a pasta Bolognese!