Barry -Roubaix Race

We'll be sponsoring and hanging out at the Barry-Roubaix Killer Gravel Road Race on Saturday, March 23rd. Which contains roads, some gravel, a lot of racing, and a few killers. Maybe. For sure it'll be fun, of course because we'll be there, but also because 4000 other people will too. They'll be riding and cheering on fellow competitors in the small town of Hastings, Michigan. There will also be beer, which, according to science, has been linked to fun. Those 4000 people can stop by our booth for a smile, potentially a hi-five (potentially = definitely), and maybe a bit of swag. But not in the middle of the race if they care about posting a good time.

Check out a photo from last year. More importantly, check out that dude in the center wearing orange. Whatchu lookin' at, fella? Orange guy - if you are reading this, please stop by our booth and offer up an explaination. We're very understanding. 

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Custom Cushe Slippers

This past weekend we brought Detroit artist Chris Freitag to the Wolverine Company Store in downtown Grand Rapids, MI to add a little graffiti flavor to some of our Cushe Slippers. Chris was taking custom orders from customers as well – making their Cushe shoes even more unique.

Why did we do this? Well, aside from our love of paint and marker fumes (don’t judge), it was the opening weekend of ArtPrize in GR. Read more about this awesome celebration of public art here. Peep more about graffiti on our Slips below.

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Pitchfork Day Three Recap

Well kiddos… we've packed our bags, passed out all of our Cushe sunglasses, and emptied our cooler of VitaCoco. Yes, the sun has set on the 2012 Pitchfork Music Festival. We've made so many great new friends this weekend, and finally connected with some old ones face to face.

We're in a glass case of emotion right now!

Looking back on the third and final day, we must say that The Men did some WORK on the Balance Stage. Fantastic live performance. Definitely check them out if you have the chance and love good rock and roll.

AraabMuzik did his thing on the MPC's and had an entire sea of music fans jumping. We snagged a couple of pictures during his performance, but they don't do him justice. The crowd might give you a better idea of how his set was.

To close it all out, we were treated to a great show from Vampire Weekend. During their performance, we also noticed a record breaking number of dudes in salmon colored short-shorts paired with braided belts. We kid cause we love.

Thanks to everyone who came out to see us and say hello at the booth. Our hands are stinging from all of the sonic high-fives, but it was worth it. We'll be seeing Pitchfork again for sure!

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Pitchfork Day Two Recap

There was a reoccurring chant by a few of the performers on day two: "&%#* the rain!". After an early afternoon drenching created a bit of a muddy mess and a LOT of wet music fans, the grounds dried out and the shows were incredible.

Flying Lotus dropped the dirty, filthy, don't-take-home-to-momma bass and pulled a huge reaction from the crowd.

Sleigh Bells was the stand out performer of the day for us. They came on and simply went off. We're almost certain our organs were rearranged when we were getting blasted by soundwaves while fighting for pictures. They were huge, and singer Alexis Krauss was all over the stage. It's safe to say we developed another crush...

Hot Chip provided the Saturday night dance party, and inspired a makeshift jump-rope circle.

We can't wait for Sunday's lineup! Don't forget to hit up our #cushelove giveaway on Facebook!

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#cushelove During Pitchfork

It’s on! We’re at the Pitchfork Music Festival in Chicago starting today through Sunday! This is good for us, and some of you. What’s good for ALL of you is what we’re doing to celebrate.

Today through Sunday, we are spreading the #cushelove, and we want you to help.

Now, since you are helping us, we want to help you in the best way we know how: shoes, man; shoes. You can spread the #cushelove on Facebook, Twitter, and Instagram. Not so coincidentally, you can win $100 to spend at Cushe.com in these very same places. Here’s how:

Facebook: Visit our page, and click on the #cushelove tab. Drop us your email address and you are entered to win. Then, share the sweepstakes with your friends for a bonus entry. Six (6!) $100 codes are up for grabs here.
Twitter: You know the drill here. Tweet #cushelove at @CusheUS and you are entered to win. Almost TOO easy… Nine (9!) $100 codes up for grabs here.
Instagram: Another easy way to enter. Take an awesome photo, and use the hashtag #cushelove. We’ll be watching, and you’ll be entered. We’ll pick the best picture for a $100 code.

That’s three ways to win. Facebook and Twitter winners are drawn daily, so if you win, you can brag almost immediately. Art takes time, so Instagram winners will be selected on Monday.

But then there’s this: use #cushelove in the promo code box during the checkout process on Cushe.com, and get 20% off your order. Cake, meet frosting. Everybody is a winner, especially us, because you are the best friends a shoe maker could ever have… oh god… we promised ourselves we wouldn’t cry…

<3 Cushe

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Sneak Peak & Free Shipping!

Earlier this week we had a little preview event at Cushe HQ – and our friends over at mLive came out to get the scoop. That’s still reporter-talk… right? Anyway, not only did they deliver the news on how awesome our shoes are doing (thanks to you, the badass fan base we have), they posted some photos of our upcoming product.

So click through, and enjoy a little preview of some of the things we’ve got coming for ya feets right here!

We’re also celebrating successfully NOT confusing Memorial and Labor Day this year by offering some hot, sweaty, free ground shipping action from our store. Just enter the code SUMMERSTYLE12 at checkout starting right now and all the way through Tuesday, May 29th. Do it. We won’t tell… unless you want us to?

That got a little weird, but we’re not sorry.

Have a great holiday weekend!

<3 Cushe

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Capital City Film Festival, Round 2

We’ve been a part of some pretty amazing events over the last few years. Pro surf invitationals all over the world, Sasquatch Music Festival, Treasure Island Music Festival, SXSW… we get around, and yes; we’re crafty and we’re always down.

It’s also really nice to support the up-and-coming events, especially when they are practically in our backyard. That’s exactly why we took a short trip down the road to the capital city of America’s High Five - Lansing, Michigan, for the second annual Capital City Film Festival.

The CCFF, which took place April 12-15, is an upstart festival that brings together movies, music, and ideas. This isn’t what you’d traditionally think of when you think film festival though. It’s much more rock n’ roll, and that is definitely reflected in the content they bring in during the four days.

Since we sponsored the music venue, the Cushe crew hit the road to spread the good word on awesome footwear, and to hear some amazing bands.

The kick-off was Michigan’s own Greensky Bluegrass, who really bend the genre of bluegrass when they dive into a jamming cover of the Beatles “Help”. Murder by Death (pictured above) put on an amazing Friday night show, and William Elliot Whitmore took us down the Americana road on Saturday night. Whitmore also had the most epic encore we’ve seen in a long time, which involved exiting the front of the stage, wielding a guitar, and a shot of whiskey (we’ll explain more over a beer sometime). The closing night was no slacker either, featuring a fantastic performance by LIGHTS, who is absolutely blowing up right now.

When it was all said and done, the festival boasted 72 films, a full day of fresh ideas shared by people who are WAY smarter than us featuring reps from Google and the New York Times, and four straight nights of top flight shows to close each day down.

Whew. Not a bad way to spend a weekend. We’re looking forward to seeing where the CCFF goes in the next few years.

<3 Cushe

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ISA and Slater Brother's Recap

We just had an amazing October featuring two great pro surf events the Cushe team was proud to be a part of. Let’s recap, shall we?

The ISA World Masters in El Salvador bounced back from a bout of terrible weather to deliver the goods. Team USA, who made their debut in the ISA World Masters, did it up in style and took the gold! We’d call that a pretty successful start. Not only did they win the team trophy, but the USA had some stellar individual performances by Tom Curren, Jim Hogan, Allen Sarlo and Alissa Cairns as well.

Puerto Rico and Cushe team member Gustavo Betancourt had a solid showing too, taking the copper and 4th place! All in all, a great tournament with top kick competition. Hats off to all the riders and champions from the 2011 ISA World Master Surfing Championship.

Bonus – Cushe got to leave its mark on one of the most legendary surf spots in the world, Punta Roca! Check out the amazing graffiti mural in the picture below.

After the ISA's, we dropped in on Cocoa Beach, Florida, to set up shop at the Slater Brother’s Invitational. This event doesn’t just provide some great entertainment; the proceeds benefit the World Skin Cancer Foundation, so it was awesome to be in the company of our friends at Volcom, Oakley, Quiksilver and Go Pro supporting the cause.

Mitch “All the way from the UK” Corbett and Nolan Tyler were both representing for Cushe, and both had great showings. Mitch went on to the quarters in the longboard, while Nolan matched him and made it to the quarters in the shortboard. We’re definitely looking forward to the 2012 Slater Brother’s Invitational!

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Cushe Hits the Road to Waves

October may not seem like a big surf month if you don’t live near a coast, but trust us, it is. Cushe is a proud sponsor of two events on the waves this month – the ISA World Masters and the Slater Brother’s Invitational.

The ISA World Masters Surfing Championship is scheduled to start October 18th at Punta Roca El Salvador. The start of the event was postponed from the 16th due to the monster storms that hit El Salvador with several days of torrential rain. The ISA and the teams involved are committed to helping out the town of La Libertad, as Mauricio Funes, President of El Salvador, declared a State of Emergency.

This is a seriously stacked event with talent streaming in from all over the globe. In fact, a record 124 competitors signed up before registration closed. Our own sales rep, Gustavo Bentancourt (pictured below), will be representing Team Puerto Rico! We’ll be supporting Gus, Team USA, and hoping for better weather not just for the comp, but for El Salvador as well. You can check the live stream and catch all the action as soon as the event kicks off here.

Now onto the famed Slater Brother’s Invitational. This is our second year sponsoring this great event, which takes place October 28th – 30th in sunny Cocoa Beach, Florida. The Slater Brother’s don’t just put together a kick-ass competition; they raise awareness and money for the World Skin Cancer Foundation. That’s all kinds of cool we at Cushe are proud to be a part of. We’re bringing in our very own Team Cushe rockstar Mitch Corbett for the event, so if you are anywhere near Cocoa at the end of this month, don’t miss this.

Can’t make it to Cocoa? Don’t sweat it – you can tune in to a live webcast and see Kelly, Skippy, Sean, and all the competitors once the event starts. We’ll be hanging out taking some photos for your ocular pleasure as well, so stop by and see us!

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