Winter Doldrums Be Gone!

#CusheTime usually involves a little – shall we say – “outside of the box” thinking. Need proof? Look no further than the students of Gone Boarding, who recently pulled off this epic out of doors hat trick:

- Snowboarding
- Longboarding
- Surfing

Which may not seem all that monumental until you find out it was:

- All in the same day
- In Michigan
- In December

Yes, you read that right. And did we mention they design and build their own boards?

We got nonstop love for this inventive group of über outdoor acolytes. They prove you don't need the tops of mountains or the sides of oceans to keep #CusheTime on tap - just an eye for adventure and the giddy chutzpah to get your hands dirty (and your feet cold). These kids got'em both in spades. 

Watching the entire gleeful ordeal, which sports a pretty dope soundtrack as a bonus, is enough to make your teeth chatter while you wave your good-on-them fist pumps in the air.


Downtown Throwdown Recap

February 19th was a cold and windy day in Traverse City, Michigan; but it didn’t stop us from rocking out with all of the amazing skiers, snowboarders, the Epic Happens Crew and Danny Kass and the Dingo at TC’s first ever Downtown Throwdown Railjam! Despite the cold, the athletes were pulling some hotness by drop ping in from either the 25’ or 32’ platforms.

We were on site showing off some of next year’s Cushe designs, passing out some stickers and hats and cheering o n our fellow brave winter weather challengers. Check out the video to take in some of the awesome runs put down at the event. Don't forget to like us on Facebook and follow us on Twitter to keep posted on our upcoming adventures.

Did we see you there?



Cushe at the Downtown Throwdown

Traverse City Michigan is normally known as the cherry capital of the universe.  Well, maybe not the universe, but they have a lot of cherries and cherry related things – including a Cherry Festival.  On February 19th however, Traverse City is going to be the capital of awesome when the Downtown Throwdown happens during the Winter Wow Fest.

We’ll be hanging out in downtown TC (that's Traverse City for you non-locals) all day at the event, checking out the competitors from pee-wee to pro busting out their best tricks on two sticks… or one snowboard.  I couldn’t think of a clever rhyme for the snowboard part.  Two-time Olympic silver medalist Danny Kass will be there to help judge the best young talent and maybe throw down himself.  You never know.

If you are in the area or plan on attending, definitely stop and see us at the Cushe tent!  We’ll be showing off some of our latest designs and probably giving some stuff away because, after all, we like you.  Like… LIKE-like you.