Day 4 - Red Bull Home Run

The video speaks for itself!!!!

More

Day 3 at the BRITS

OK, so there's the night before to talk about and then all the action from the following day...

The night before

After the sucess of the Huckfest, a bouyant BRITS crowd desended on the Indy Bar at the bottom of the slope for a jolly Cushe party. Warming the crowd up was Seb Kern, who played a quality old skool Drum n bass set, leaving the crowd pumped and waiting for more from the headlinners, Urban Knights. These guys hit the stage, took stock and conquered, with some brainshaking dubstep and breaks. Sonically awesome, visually incredible, the Urban Knights were the guardians of all thats sacred and revered about the BRITS.

The action from the following day

Skier Cross and snowboard halfpipe were on the menu today. We had a particular interest as Becky was competiting in the finals of the skier cross finals and i'm very pleased to announce that Becky was once again on the podium, coming in 3rd after a crash halfway up the slope with the 4th place competitor. Nice one Becky!!!

In the snowboarding halfpipe, historically the blue ribbon event with the big guns all coming out to play, we we're treated to some explosive action in all catagories. In the womens, Animal rider and GB star Kate Foster took gold and in the mens, young buck, Jamie Nicholls took the honours with a trick he's learnt in practice that day.

All in all another corker of a day and muchos fun had by all.

More from day 4 tomorrow.

More

Day 2 at the BRITS - The Cushe Huck Fest

Wowzers, that's the second day done with and what an eyeful we got. Snowboard Big Air and Freeski Slopestyle was on the menu today and neither disappointed. Under difficult conditions, both skiers and snowboarders pulled it out of the bag and kicked the knuckles out of the park. Surprises in both and a serious sight for sore eyes, all we're terribly impressive and made me feel inadequate and inspired in equal amounts. Big Up!!!!

Better, in fact, far better was what happened in the Apres area tonight! The Cushe Huckfest went off in the most incredible fashion. It basically was 'Sick to power of Rad'. Nuff said. Skiers and snowboarders, literally threw themselves into the Cushe Landing making for one of the most exciting events at the BRITS. The crowd cheerd, jeered, screamed and hollered at the top of their lungs pushing the competitors that little bit further to compete for the Cushe cash prizes. We gave out prizes for best back flip, best front flip, best double and finally, best freestyle. In total we handed out 500CHF's and those guys get a few extra beers tonight, my goodness, they deserve it. Kudos to all! Our eyes are in debt to you.

More

1st day at the Brits 2010

That's it then, first day at the BRITS done and dusted and what a day it was too!

It started off a little cloudy at the summit and there weren't huge hopes for the day of events to come, but didn't it turn out nice!!!!!!

I started off the day talking to our skier, Becky Hammond at the bottom of the chair lift about her day to come and she seemed pretty confident about a blue sky day. Today was the turn of the skiers in the halfpipe and the snowboarders on the snowboarder cross course. Obviously, our big motivation for the day was giving Becky a big cheer on the way down the halfpipe and cheer we did. I'm very pleased to annouce that our cheers weren't unheard. Becky proudly stood 3rd on the the podium for the main competition, so big congrats to her. 

Day 2 tomorrow; Snowboard Halfpipe, Cushe Huckfest and Cushe party. Stay tuned for the daily update.

All the best from the slopes!!!

More

1 week to go until Cushe hits the BRITS

One more week to go now until Cushe hits the slopes at the BRITS (British Freeski and Snowboard Championships) and to say we're excited is an understatement.

We've planned more that ever this year, what with the Cushe Airbag in situ again and new for 2010 we're hosting Cushe 'Huck Fest', which is Cushe's very own Airbag contest that promises to be a banger of an evening with very special prizes. We're also partnering up with 'Urban Knights' for an evening of dubstep and breaks just to keep all you snow folk entertained. We'll be doing daily blog updates too with video's coming direclty from the event, hosting on the spot competitions and if you'll be in Laax, look out for us on location where we'll be shooting for next years advertising campaigns.

We're itching to get over there now, so are constantly clock watching. Bet you are too.

See you there and if we don't keep and eye on

www.cushe.com for daily updates.

More

Becky gets top 4 place in Aspen Open

Here's her story in her own words....

"i competed in my first US competition this weekend. The competition took place at Buttermilk in the X Games Superpipe. I was really excited to compete against some big names and put my training so far into practice.

The pipe was shaped really nice, but with only 30 minutes practice there was only time for a run of straight airs and then one practice of my competition run.

We had 2 runs in the semi-finals with only the top 5 advancing to the super final out of 20 girls. I had two, good clean runs; mute grab, alley opp mute, alley opp, safety grab, japan grab, right 5, left 5, right 3. i was really pleased with my run, but then had to play a waiting game for a few hours until they realised the results.

I qualified in 4th place for the super final, i couldn't believe it, i was super stoked. The final went well and although i didn't quite get my left 5, which made me stickw ith 4th place. I'm really happy with the result and never dreamed i'd have a top 4 placement in a US event.

I'm really looking forward now to the rest of the season and my last 2 weeks training in Aspen, before competing in the European events."

Becky, we're super stoked for you too, amazing stuff!!!

More

Cushe Footwear opens the doors of its first concept store - Globally!!!

STOP PRESS: CUSHE FOOTWEAR OPENS THE DOORS OF ITS FIRST CONCEPT STORE

The TriNoma shopping mall in the Quezon City, Manila, is the site of the very first Cushe concept store. Congratulations to Gifford and Gilson on this very momentous occasion. Check out the pictures below. If you are lucky enough to find yourself in the Philippines, make sure you drop in and say hello and give these guys a pat on the back.

More